The Sound of Success - Putting the Rock in Hard Rock

As planning and development for Hard Rock Sioux City was underway in 2013, community research and data indicated that a need for entertainment within the four state region was evident. We saw tremendous opportunity within all aspects of creative, however, we knew entertainment was truly at the core of the already internationally established Hard Rock brand.

FOCUS STRATEGY:

From inception to opening; strategy, creativity, and branding were at the top of our playlist. It was our responsibility to amplify awareness and as venue brands were created we knew we had to light a fire within the Sioux City community and throughout the outer market.

GET READY TO ROCK (OUTDOORS):

Just one example of how entertainment was established to meet market needs is Battery Park, Sioux City’s spectacular outdoor concert venue. This venue was branded with the promise to expect a sweet summer vibe and a killer entertainment lineup, all season long. Named in homage to Sioux City’s beloved Battery Building, Battery Park features artful design, headliner entertainment and community events. Events at Battery Park are open to all ages.

TODAY: Through venue-centric campaigns the Hard Rock Sioux City brand continues to be cohesive and highly impactful through traditional and digital outlets.

Read more about the story here.