29271 Centerville Rd. La Motte, IA 52054

Key Personnel

Katie Mihalakis - President
Jenna Andrews - Vice President
Lauren Swain - Director of Business Development

About Buzz Creative Group

Casino marketing is our bread and butter.  With more than 10 years of casino agency experience under our belt, we are proud to say we understand the business.  We are a team of industry leaders in gaming, hospitality, destination and tourism advertising.  We understand the need for fast turn around and the importance of messaging for each project. You have direct contact with the designers and our leadership team when partnering with Buzz. Learn more about us HERE.

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Direct mail is a robust advertising tool and is even more powerful when personalized. Personalization has become easy to achieve with today’s technology and gives your guests the sense that you’re communicating with them on a one-to-one basis. Paired with branded creative from our Buzz Team, your audience is sure to look forward to opening their mailbox and receiving one of your direct mail pieces.

Personalization Grabs Attention

Direct mail has become very powerful with the rise of digital marketing, as it feels more sincere and personal than traditional advertising. This channel can be used when other areas of your marketing plans fall short. For example, if a percentage of your players stop opening your emails, you can create a direct mail campaign to get them reinvested in your property and your offers.

Personalization Will Target

Personalization has grown beyond just addressing your customer by name. Now, you can send relevant offers and events that will make them want to walk through your doors. By using variable data, you can target certain audiences for dedicated nights that match their purchasing preference or demographic, and also make offers more appealing.

Personalization Improves Guest Experience

Receiving personalized content simplifies your customers’ decisions. Instead of having to go to your property  website and look through your promotions calendar or events to find something to do on a Saturday night, you can provide them with a reason to visit your property. Depending on your player’s history, you can send them comped show tickets, free play, or a dinner.

Direct mail possibilities are endless, but it is important to find the schedule that is most fitting for your customers. Let us help come up with effective design and content. When paired with personalized offers your direct campaign can make an immediate impact. Reach out today!


We are the Buzz Creative Group. You can find our brilliant bunch located in barn near LaMotte, Iowa. Our team, made up of 18 busy bees, specialize in strategic brand initiative, design, and effective ways to communicate your message based on your business objectives. With over 30 years of advertising and marketing experience under our belt, we focus on the strategic development, launch, and sustainability of your brand campaign… all while building long-lasting partnerships.

We’ve created, designed, and managed some of the most notable brands, particularly in the casino and hospitality industry. Along the way, we’ve learned a thing or two about impactful advertising. That said, each day the Buzz crew works together to help build brilliant brand strategies, promotional concepts, and insightful messaging paired with impactful design.

We understand deadlines can be tight and need for flexibility to adapt…quickly. Along with our lightning fast creative turnaround, we have a team of Brand Watchdogs whom oversee your messaging and ensure your brand remains consistent across each and every medium.  Our quick turnaround and attention to brand detail is truly what sets us apart from the traditional agency.

Buzz is truly your one-stop shop for all creative and advertising needs.   Along with our dynamic brand strategy and design team, we have an award-winning motion graphics team, voiceover specialists, as well as a traditional and digital media buying team all housed under one barn roof.

We would love to have the opportunity to partner with you and assist with any of your creative projects. Contact us for more information.


The Buzz Creative Group culture is centered around our Core Values. One of our key core components is to Live Passionately.

Identifying passion is vital in creative spaces. It enables innovation, empowerment, and inspiration. Having a passionate team provides positive energy to the workplace and helps progressive ideas flourish. By providing the most creative ideas and best service to our clients, it truly makes us feel like an extension of your marketing team.

We’ve asked our team to share something in their day-to-day they are most passionate about.

Check out their replies:

“I’m passionate about learning something new every day.”
Abby J.

Learning new skills from my fellow co-workers.”
Kaylee M.

“There’s deep passion watching hive teammates live by the Buzz Core Values. Nothing is more inspiring than witnessing people genuinely help each other, feel confident to bee themselves, or living passionately [at both work and home]. It pushes me to be better every day!”
Katie M.

“I’m passionate about learning new creative techniques. Whether researching tutorials or from team collaboration, there’s a million ways to get to reach the same destination and I love expanding and improving my skills.”
Kaitlyn H.

“I am passionate about trying new design styles and learning new techniques on a variety of different project types in order to push myself outside of my creative box and keep designs fresh and imaginative.”
Amber K.

“I’m passionate about collaborating with the team. Whether we are helping each other critique a project or helping each other push an idea further. We have so many cool perspectives in the barn and it is always awesome to see the team helping each other get the best out of each other.”
Gabe S.

“I find great passion in building genuine partnerships with team members and client partners.”
Jenna A.

“I’m passionate about finding creative new ways to reflect and express a range of emotion through my work, the team is a great motivator to stay inspired and continue pushing to find ways to connect with people.”
Isaiah O.

“I’m passionate about pushing my creative boundaries, getting uncomfortable by thinking outside of the box, and applying it to what I design. Buzz is so great at encouraging us to try new ways of doing things!”
Kristy R.

“I am passionate about defeating problems and doing the best work possible, every day!”
Jan S.


A solid database is essential to planning events and promotions for your core customer, but the first step is getting visitors to actually signup. We’ve found it beneficial for properties to host new member signup campaigns in order to promote both new guests and to enhance the overall awareness of your campaign strategy.


Now that your property has successfully achieved new visitors walking through your door, it is time to put your membership program’s marketing campaign to work. By gathering information on the different types of visitors that come to your property, you are given the opportunity to create specific content and events that hit home to your type of customer. It is also very important to have their contact information as well in order to send offers through the mail, e-mail, surveys and more.


A new member campaign can be a fun and high-energy event with great incentives. Since this may be some of your customers’ first interaction with your property, it is important that your campaign builds a strong sense of loyalty.

Promotional Events

Events that have done well for our properties include giving out free play with signups or providing a percentage of money back for losses. This can be given back as free play or in monthly offers to equal the amount lost. If you want to take it to the next level, you can add giveaway items or a uniquely designed prize wheel with exciting signage for a larger event.

Buzz is here to help you every step of the way when launching new member campaigns. We’ve found that  eye-catching traditional and digital creative; is integral to all new member campaign results. Our hive is always buzzin’ with more ideas that can be tailored to any property. Contact us today!


Buzz Creative Group understands the hardship marketing teams are facing during this unprecedented time. It is difficult to know what types of events are safe for players and yet effective. It is essential to still create a “Buzz” on the casino floor and that is why we have come to the rescue by creating turnkey events that are able to be socially distanced, low budget, and all advertising needs are taken care of!

Below you can read more about some of the concepts we have created. We work directly with your marketing team to make sure these events are advertised properly and in front of the right guests.

Million Dollar Holler:

Spice up your monthly promotions by adding Million Dollar Holler! Have your players earn entries all month long for a chance to pick from the Customized Game Board and branded envelopes created by Buzz. This promotion is ready for immediate use and cash giveaways are scalable and tailored to your designated budget. We can assist with giveaway insurance.

Dinner with Elvis:

Dinner events are an easy way to make sure your guests are staying socially distanced and entertained at the same time. This works for a VIP event or it can be sold as individual tables with servers so there is no need for guests to gather around a bar. With Elvis’s birthday right around the corner (Jan 8), get your guests excited for this dinner with lively animations on your casino floor, fun direct mail, social posts and more! Buzz has a variety of Elvis impersonators so we can work backwards from your budget.

Dueling Pianos:

By combining the perfect amount of musical talent and comedy, Dueling Pianos creates a fun and memorable night out for all. Our piano players know how to read the room, feel the vibe, and ensure that the right show is dialed up each and every time. This can be a seated event in a lounge or show room where you can sell tables with 6 feet in between. We have virtual options for song requests and tips, so there is no need for your guests to walk around. Even if you don’t have a show room use those slot seats and create a unique and exciting vibe by bringing the concert straight to your casino floor.

Reach out today if you want help launching your next safe event! Give us a BUZZ.



Kansas Crossing Casino is located outside of Pittsburg, Kansas and features some of the most popular casino games, hottest slots and 16 live action table games while offering an approachable, first-rate, Vegas style gaming experience. There are food and beverage options; Two Brothers Mining Company and the Bronco Bar located at central points within the property.  We knew there was something missing from an advertising perspective for this property, but who or what could it be?


When Kansas Crossing Casino was in its initial stages of construction, Buzz Creative gathered together and decided to create Brutus. Brutus is a one-of-a-kind mascot built and named after the iconic ‘BIG BRUTUS’ mining shovel, which is on display just down the street from the property. His character is a fun and loving miner from back in the day when miners strolled the streets of Pittsburg.

Brutus welcomes guests at each event, says ‘hello’ on some direct mail pieces, and checks in on social media. He may also be found high-fiving jackpot winners on the casino floor or dining at one of the casinos restaurants!  Brutus has become more than just the property’s mascot, but an idol in the community. Brutus takes part in non-profit events and teams up with the Pitt State mascot, Gus the Gorilla, to entertain crowds at collegiate athletic events or local parades. Creating Brutus developed an easy and organic way for Kansas Crossing Casino to become invested within the community.


Pittsburg, Kansas’ roots are mining-based. To honor its heritage and keep the historical mining narrative alive, we wanted to create a character that would capture the town’s past. Kansas Crossing is a rural property that boasts a small casino floor packed with gaming excitement and down-home amenities. When you walk into the building, you can feel the fun. Brutus is the perfect concept to support the casino and its amenities. He helps bring life to events and promotions in a fun light-hearted way!



Buzz identifies your target audience and builds a brand voice + design strategy. We find effective ways to communicate based on your goals. 


We value deadlines and understand they can be tight. That being said, we pride ourselves on turning around effective creative….quickly.


Raised in entertainment and hospitality marketing, we've learned from the best. We pride ourselves on building partnerships.


Buzz works alongside your marketing team to build insightful advertising with a targeted message and key offer to drive traffic to your property.


We specialize in strategic brand initiatives. The Buzz team takes pride in offering brand evaluation, target market studies, competitive analysis, strategic direction and internal/external brand execution.

We've learned from the best of the best. Let’s make something awesome together. Contact us today!



The Buzz Creative Group is a full-service agency that specializes in casino and hospitality advertising, design, digital media and social media management. Our services are scalable, quick and deliver results. 

Bee Yourself
We bee-lieve our team must make time for self-awareness so they may share their authenticity. We ask all to seek activities to help recharge and allow for them to bring their best self to work.
Make It Happen
We offer our partners friendly, first-rate service. We take pride in developing a sustainable hustle each day.
Help Each Other
We all have gifts to offer. That said, we ask our team to share knowledge to build their teammates' skills and abilities. The Hive is a safe space to brainstorm ideas, express opinions and showcase creative talent; all should be open to learning as much as they can from others.
Practice Empathy
We ask that our team members show kindness, and respect different perspectives, experiences and ideas.  We truly make the effort to listen and understand; learn the why, not just the what.
Live Passionately
We understand and support work-life balance. Our team is asked to confirm what is most important to them and make it their top priority.
Have Fun
We take fun seriously. The end. 


Cut through clutter, with a powerful core-mailer! At Buzz Creative Group, we make sure your monthly mailer has a great layout and flow with emphasis on promotions. 

Check out some of our work with our virtual flip book.

If you are needing assistance with direct mail or other creative needs, Buzz is here to help! Contact us today.


Buzz Creative Group will study your market analytics to build a strategic campaign. Our data-centric insight, paired with award-winning design, will be a key force as you reach your organizational goals.


A quality digital strategy is the cornerstone of any successful online marketing campaign. We get to know what your goals are, your audience, and where they are online. We provide actionable customized reporting for you to monitor, track, and understand goal progress and the value of completion.



PPC campaigns are only as good as the quality of traffic they generate. We are experts at making sure your customers find you in their searches. We uncover exactly what your needs are, and match search keywords to make sure we are finding your exact customers when they are searching for you. We monitor your campaigns to ensure the best success. Every month, our team of experts reports back to you exactly how each ad performed, and how many leads it generated for your business.


Display and retargeting are valuable tactics that can be used to stay in front of your target audience no matter where they are online. We utilize the Google Display Network, which allows us to place your display banner ads on thousands of high quality sites. Our team will strategically design an ad that will drive traffic, leads and conversions. By knowing what you want to target, we will design the ads around your needs. We set up tracking codes and pixels on your website to track every creative’s performance and interaction. 


Social media advertising is an essential part of branding your business, communicating with your audience, building rapport, and achieving sales. It can be one of the fastest ways to propel your business to the top. 


We specialize in professional, high-quality web design and e-Commerce website design solutions that focus on your objectives and business goals. Each website is fully optimized for top SEO performance, so you don’t have to pay extra. Our expert team of project managers, designers, developers and search engine marketing specialists use the latest technology to create actionable results and a return on your investment. We are proudly located in the United States and have an in-house team to deliver exceptional results.

If you are needing assistance with any digital services, Buzz Creative Group is here to help! Contact us today. 


Creating a strong brand for your property is essential to the foundation of all marketing initiatives and improving overall recognition of your organization. Great branding goes beyond a memorable logo; it increases your value and helps acquire new customers. Your brand should represent your desired reputation and how you want your customers to perceive your property. From every standpoint, your brand should remain consistent across all promotions, amenities, and more.

Improve Brand Recognition
Having a strong logo is an essential starting point in developing brand recognition and should encompass your desired impression. A logo is what customers see first, therefore all advertising initiatives should use the same color tones of the logo in order to build on the brand recognition achieved through the logo. A clear and concise brand guide is a great way to keep everything in line.

Customer Generation from Branding
Building and strengthening your brand image is critical to the overall professionalism of your property. Casino guests want to go to a property where they feel safe and comfortable while gambling and enjoying amenities. With a strong brand, potential customers will notice the similarities in billboards, social posts, and other advertising initiatives. This will help portray to potential guests that your property is a leader amongst other competitors in the area.

Branding Provides Inspiration
Not only does a strong brand inspire potential customers to visit your property, but it will also assist with customer retention as well as employee work ethic and results. When employees understand the mission of your business, they are more likely to achieve the goals of the business and take higher pride in their work. Because of this, we strongly believe that the “back of house” advertising should be just as strong as the “front of house” advertising. 

If you are needing assistance with any brand initiatives or looking at a possible re-brand, Buzz Creative Group is here to help! Contact us today.


The Buzz Creative Group is a uniquely positioned agency; we specialize in advertising for the gaming industry. We’ve been raised in entertainment and hospitality and have learned from the best. We take pride in building lasting partnerships while working alongside our partners to build insightful concepts with a targeted message to ultimately drive more traffic to the property.

Accountability and Reliability

At Buzz, we offer our partners friendly, first-rate service.  Living in the casino world, we understand and thrive within the deadline driven industry and pride ourselves on developing effect creative quickly. We like to consider ourselves as an extension of your team and work through all challenges, together. 

Creativity and Access to Resources

Working with the Buzz team brings new levels of imagination for our clients.  We all have gifts to offer, and with our team of busy bees, we make sure we bring fresh, creative ideas to our clients and brainstorm how to approach solutions in new ways.  Not only will you have many eyes looking over your work, you will have access to resources that may not easily be fulfilled in-house.  This may include animation, copywriting, or social media development, all areas we can help cover.

Extension of the Internal Team

We know how to integrate with our clients’ teams, and understand that no one knows your customers or players better than you do. Our purpose is to be your creative thinker and team player. We pride ourselves on building lasting partnerships and achieving our shared goals in ways that make us all proud.  

Purposeful advertising is simple when you have the right tools and right colony working for you. We’d love the opportunity to partner.  Contact us today!


Do you need help building your organizational brand voice and creating successful design strategy for your property? At Buzz, we specialize in strategic brand initiatives and find effective ways to communicate based on your goals.  We take pride in offering brand evaluations, target market studies, competitive analysis, strategic direction, and internal/ external execution.  Provided below are a few of the initial steps we take in order to successfully launch a brand.


Clearly defining your target market is one of the most important tasks.  It is the foundation for all marketing and advertising elements.  This will determine how you develop your particular ad campaigns and which platform you channel in on.  It is important to note that your target audience is not everyone.  Understanding and getting to know the particular niche your business dominates will bring success. After a full analysis of your target market, you may define your audience with A-B testing to find other pockets of guests that may be interested in visiting your property.



We are here to help you build a plan that embraces your target audience.  The Buzz team will take a look at the competition to ensure that we are going above and beyond their efforts, and to ultimately provide your property stands out among the rest.  Once we determine the route we are going to take with you marketing plan, we then ensure that absolutely everything is consistent across all mediums of advertising.  We want potential customers to see a billboard or digital ad and know that is your property without even a thought. 


Another major step in making sure your plan is successful is ensuring that it has the ability to quickly change and adapt with the market. Change is never-ending, whether it be the news or the weather, we understand how to make a swift change in the marketing plan in order to take full advantage. The gaming industry is so fast, and we understand the need for quick and efficient creative turnaround.  Our busy bees are always ready to jump on a problem and strategize a solution.

The Buzz Creative Group can help your organization with a brand launch, strategic planning, creative production, and more. We’d love the opportunity to partner with you.  

Contact us today for information.


An effective advertising campaign is perhaps the most critical component in both customer retention and generation. While there are many moving parts associated with devising an ad campaign, the most effective campaigns come with proper research, significant visual impact, are well written, and are well-targeted.


First things first, it is important to research your audience and gather an understanding of who they are. Once the information is collected, the design process can begin based on the audiences wants and needs. There are several ways to catch viewers’ attention with different design elements.

Visual Impact

To cut through clutter, it is essential to look at the visual impact of your advertisement. Things to consider; the color palette that will resonate with your core customer as well as the font and the size of the image. There may be certain symbols or signs your target audience may relate to as well. Always choose design that work well with your brand and target audience, rather than something that just sticks out or is ‘trendy’.

Clear, Concise Content

When writing copy, it’s important to understand your target audience to ensure you are speaking directly to them. Include suitable language and vocabulary for your target audience. At Buzz, our primary objective when writing copy is to always ensure that it is clear, concise, and suggests a call to action.

Perfect Placement

This may be one of the most important factors when considering how to target your audience. First, consider what mediums you will utilize. It’s crucial to post your ad at the right time of day and day of the week.  Also worth noting, the content and creative that appears on TV may look slightly different than what may be placed on social media platforms like YouTube and Facebook that are viewed on a desktop, tablet, or phone. When messaging and art is cohesive the campaign will be identifiable and effectively communicate through all mediums. 

We would love to help you create the perfect ad campaign for your unique target market. Reach out to Buzz Creative Group today and ‘Thrive with the Hive!’


Email marketing is a powerful and great way to connect with your audience on a personal level. A great aspect of email is its use as a call to action, which aids in directing your audience straight to your website. Email marketing works at its best when it’s personalized and tailored specifically toward your customers. Check out some of the reasons why we find email marketing to be so effective.


            Email marketing allows businesses to reach a large number of people at a rate of next to nothing per message. It is essential to start campaigns that allow you to collect customer emails, so you have a great database to work from.


            Email marketing segmentation is crucial in creating a more personalized experience. When you segment your audience into lists, the tailored message resonates with your reader and provides a more targeted message. With the right segmentation and creative customization, you will have an email with a strong a call to action.  


            Email as a platform has already trained users to respond with either a reply, forward, sign-up, or external click. You can direct traffic to your website immediately and drive sales. This goes beyond just newsletters, and also includes email automation based on customer triggers.


            Once you have perfected customization and email artwork, it is time to measure your data. You can track everything from who opened the email to which links were clicked. It is very easy to see exactly how well your email campaigns have performed, and then gives you the ability to make adjustment to increase the effectiveness. A/B testing can reveal a great wealth of data about your subscribers as well. 

Reach out to Buzz today to get help with your next email campaign!


As the evolution of social media continues to shape the online community, several non-traditional advertising digital trends have started to cultivate. Some of the most popular are social media hashtags, Snapchat filter campaigns, and the use of live streaming. All of which have the potential to provide interaction and engagement with your target audience.  

Since the dawn of Twitter, hashtags were at the forefront of social media marketing and advertising. At Buzz, we love the use of hashtags because they allow companies to jump into conversation with potential customers and enhance their experiences. In addition, hashtags provide an extended reach to the social media community outside of friends, followers, or subscribers that the company’s post may not have otherwise reached. Hashtags categorize your posts and keep your customers ‘in the know’.   That is why it is clever to create a fun hashtag; it could entice your customer to use, and ultimately create promotional awareness.   

Snapchat has changed the game. It provides an even more personal experience between app users. With ‘audience filters’ and ‘geo-filters’, advertisers have the ability to promote themselves through targeted filters based on particular interests, age, gender, and more, paving the way for an extremely efficient advertising experience.  Snapchat is able to foster a widened organic reach from users sending Snaps of company filters to their friends.  

Live Streaming
Finally, live streaming provides a more personal and authentic presentation allowing advertisers to provide a behind-the-scenes look at their latest products. That is why many of our clients schedule a live stream on their social media platforms. Plus, live streaming also creates a community of engagement and reach, where company representatives may interact and respond to questions with their target audience. 

What we know…
The constant innovation of digital media will continue to improve the customer and advertising experience. The Buzz Creative Group can help your organization with strategic planning, creative production, digital placement and evaluation. We’d love the opportunity to partner with you.  

Contact us!


At the Buzz Barn, we work alongside your marketing team to build insightful advertising with a targeted message to drive traffic to your property.  First and foremost, it is essential to have open communication across both teams.  Having a brief provides an opportunity to discuss the client’s direction and vision, as well as clarification on the objectives.  Below are some of the steps we take at the Buzz Barn in order to spark up ideas and provide a wholesome background to the campaign.

Purposeful Advertising

A brief is a great way to get started and build an understanding of the bigger picture. The brief helps clarify the objectives and expectations of a project with our clients.  It is a place where we discuss visions for the campaign and together come up with the best process to achieve their goals.  This is also an area where you can discuss design aesthetics such as fonts and colors to ensure it matches their identity.

We’re Fast

At Buzz, we are proud of our fast turnaround time.  Being in the gaming industry we understand the necessity for quick and efficient turnaround.  A brief can aid the facilitation of clear and concise communication.  A brief is started at the beginning of the design process and assists with defining the best course of action.  Working with clients during the briefing process brings clarity and a clear vision of their expectations.

Greater Quality

Having a high quality, well designed creative project that aligns with the company’s objective is a direct result from having a creative brief.  Let the brief act as a guideline during the design process.  It will improve the creative process and help build a trusting relationship with your team and clients. 

The Buzz Creative Group can help your organization with strategic planning, creative production, copy needs, digital placement and evaluation. We’d love the opportunity to partner with you.  

Contact us today for information.


The Buzz Creative Group has a LOVE for logo and brand development. We deeply understand the importance it holds on many levels – from the marketing strategy, to the consumer connection, followed by making a lasting impression.

Because a logo acts as the first impression for your customer’s experience, it’s important to take time and dissect your core strengths and personality. Understanding your target audience[s] and market[s], as well as your unique differentiator, is the start to building a solid brand. 

We’ve outlined a few key points that we use as a guide to make your logo and brand development process effective:
Style: understanding the organizational culture is important to portraying it correctly. Taking it a step further, we research our client’s audience and geographical area in order to match the best design style to your needs.

Simplicity: clear and concise is key. When developing logos for our partners, we understand the objective is to encompass the business’s identity and personality.  The simpler it is, the higher the odds that it will stand the test of time.  

Versatile: your logo needs to be able to work across many different mediums and applications, scalable to fit on multiple platforms.  Carefully crafting the elements such as, font, shape, size, and icons, allowing for versatility.  
We combine all of the above steps to develop a strong brand, just for you.  We are always proud of our work, and are dedicated to developing a logo and brand that communicates and exemplifies your mission.  

We’d love the opportunity partner with you. Contact us today!


In the midst of the digital age, the over saturation of internet marketing has only increased the success of traditional direct mail campaigns. We believe there are three particular factors that drive a successful direct mail campaign. 

1. Quality Creative: Quality creative is integral when it comes to direct mail. A thought-provoking, brain-stimulating image is essential to lengthening the time a potential guest will look at your mail piece, and boosts the likelihood of taking action on your campaign. In addition, it’s important to use colors wisely. For instance, warm colors such as red, yellow, and orange evoke feelings of excitement and energy, while cool colors like blue, green, and violet induce feelings of calm. Therefore, you may consider vibrant, warm colors for casino campaigns opposed to tranquil, cool colors for spa getaways, wine tastings, restaurants, etc. 

2. Targeting: Analyzing your existing customers will allow you to expand your customer base and achieve a higher ROI. Understanding your demographics such as gender, age, income, leisure activities and more are crucial to perfecting your mail piece. Once your audience is known, use the proper medium to deliver your message and promotions. Postcards are very effective in many direct mail campaigns because it breaks down the barrier of opening the envelope, and delivers the message without the chance of it being deemed as, ‘junk mail’ and thrown to the wayside. On the other hand, sending a letter addressed to your VIP or top tier customers may also show exclusivity, which may promote your event or promotion well.

3. Measurable Call to Action: When all is said and done, a direct mail campaign cannot be effective and successful without a definitive call to action. It is more than likely that the reader is skimming through your mail piece, therefore it’s important to provide valuable information. In this message, ‘Ask and you shall receive,’ could not serve of any higher importance. For whatever purpose your direct mail campaign serves, a call-to-action is the final step to ensure a successful and effective direct mail campaign. 

We’d love the opportunity to partner with you.  The Buzz Creative Group can help your organization with strategic planning, creative production, digital placement and evaluation.

Email us for information.


From creating hashtags to developing an entire campaign, the world of social media can be quite confusing. As social media continues to redefine effective advertising strategy through its use of complex algorithms, it is more important than ever to stay up-to-date and in the know.

 Although daunting at times, our blog aims to add simplicity to the world of social media and to your next big campaign. Below you’ll find six handy tips we use at Buzz when posting to social media.

Understand your strategy

First off, begin your planning by truly understanding your particular strategy and objective. It is important to map out your social media campaign’s primary objective before diving in head first. Understanding your objective will help you decide what platform or platforms to promote on, where you will spend your advertising dollars, and your overall prioritization of tasks.

Choose your platform

Once you have your goals established, carefully select which social media platform you will target. When analyzing and selecting your platform, keep your target demographic in mind and particularly where you will have the best chance of reaching this audience. A great way to know which platform may work best is by simply looking at your competitors and seeing what has or has not worked for them. In addition, it is important to know which platform(s) perform well organically for you, meaning that you currently have an existing audience that engages in your posts regularly. An organically driven social media platform will help save you advertising dollars and extend your reach.

Focus on format

Next, make sure your ad format fits the social media platform you plan on utilizing. If you are promoting videos or images, YouTube or Instagram will most likely be your best bet, while the Twitter sphere is primarily based upon text.

Know your audience

If you’re looking further into depicting your audience, start by finding the middle ground of your audience.  Targeting your audience can be difficult and may take A/B testing to see results, especially while trying to make sure you maintain your brand voice and identity.   In order to define the middle group of your audience, you must know your core customers’ demographics.  Knowing these key demographics will allow you to test audience behavior within that specific group of people.  This can be based off of their location, if they travel to your location, or whether they just have a general interest in your market.

Capitalize on creative content

What do your ads look like?  Don’t jeopardize your targeted platform and demographic selection with unattractive creative content.  When posting and promoting on social platforms, it is important to ensure that your posts or images are not two wordy and have simple images.  By keeping your words nice and clean, typically in the center of your image, is what we have found to perform the best.  

Blend paid and organic

Another topic to touch on is to ensure that you blend your organic posts with your paid posts.  If a customer is browsing through Instagram and clicks on one of your paid ads that pops up, it is important that your homepage has a strong level of brand maintenance and identity throughout your other posts. 

By following our guidelines for social media advertising, you can feel confident in the social media world. For any assistance, please feel free to contact us today!


At the Buzz Creative Group, we bee-lieve in the importance of developing all-star copy.  Our goal is to ensure we create a clear, yet actionable message in each piece of content we design.  To support this process, we’ve implemented guidelines that help us provide the best copy service for our client partners. 

1: Understand your target, speak to them.
The first and most essential step in our copy development process is to thoroughly understand your target audience. Copy is most effective when a message is pinpointed toward a single person or group, as opposed to developing a message that is geared toward the masses.  When writing, consider who is likely to be your audience and speak to them. 

2: Be clear…and concise.
Your message must be clear, concise, and geared toward the action you want your readers to take. For example, you may request that your readers to sign up for a newsletter, visit your property, or contact you via telephone call. Start by writing a solid ending, and then cut out information that may sidetrack the reader from taking action.

3: Find the deeper value.
Write down all of the facts or benefits about the topic, then pick the most compelling topics.  You must create a value statement that pertains to the reader. Paint a picture that relates to them, answer the why, and clearly communicate how the product or service offered is valuable to your target.

4: Test away!
This is the fun part… At Buzz, we put our copy in front of several eyes internally to catch any necessary changes.  This keeps our hive strong and helps us present the best work to our partners.  It is crazy how small changes such as font styles, sizes, or titles can weigh so heavy on the success of advertising copy.  We also take pride in A/B testing; targeting different messages to the same targeted audience. We then evaluate by measuring the effectiveness of each piece of content.

We’d love the opportunity to partner with you and help with all of your creative and copy needs!

Contact us today.



With over 30 years of experience under our belts, The Buzz Creative Group is a team of creative experts within the gaming and hospitality advertising industry. By nature, we are a business that focuses on developing, launching, and sustaining brands by both enriching organizational culture and building lasting partnerships.  

During our decades of experience in the creation, design, and management of some of the most notable casino brands, we’ve learned valuable rules and practices pertaining to effective advertising. Listed below are just some of the factors that makes Buzz Creative Group an industry leader and award-winning casino marketing firm.

Well-Rounded Partners

The Buzz Creative Group is a uniquely positioned agency due to our capacity to work alongside your casino’s in-house marketing team.  We help build powerful brand strategies, promotional concepts, and insightful messaging with impactful designs. 

Mach Speed

Being born and raised in the industry, we understand that casino deadlines can be tight and need flexibility to change with the market.  From the development of your core-mailer/entertainment guide to the design of your restaurant’s menu, we have done it all. In addition to our lightning fast creative turnaround, we have a team of Brand Watchdogs that oversee your messaging and ensure your brand remains consistent across each and every medium. 

Media Matters

Not only do we work with your marketing team to build responsive advertising, we also have the ability to partner with your media buying team to ensure all projects hit every deadline. Buzz Creative Group has both a motion graphics team and a voiceover specialist in order to create and perfect your TV and radio spots. Plus, we also have the ability to provide digital advertising services upon request.

Buzz Creative Group is your one-stop shop for all creative and advertising needs.  We would love to have the opportunity to partner with you and assist with any of your creative needs.

Contact us for more information.



As planning and development for Hard Rock Sioux City was underway in 2013, community research and data indicated that a need for entertainment within the four state region was evident. We saw tremendous opportunity within all aspects of creative, however, we knew entertainment was truly at the core of the already internationally established Hard Rock brand.


From inception to opening; strategy, creativity, and branding were at the top of our playlist. It was our responsibility to amplify awareness and as venue brands were created we knew we had to light a fire within the Sioux City community and throughout the outer market.


Just one example of how entertainment was established to meet market needs is Battery Park, Sioux City’s spectacular outdoor concert venue. This venue was branded with the promise to expect a sweet summer vibe and a killer entertainment lineup, all season long. Named in homage to Sioux City’s beloved Battery Building, Battery Park features artful design, headliner entertainment and community events. Events at Battery Park are open to all ages.

TODAY: Through venue-centric campaigns the Hard Rock Sioux City brand continues to be cohesive and highly impactful through traditional and digital outlets.

Read more about the story here.



What We Know:

Historically, Atlantic City has been viewed in a negative light due to a past riddled with illegal gaming and political corruption. In recent times, the increase of casino market saturation and an overall decline in property revenue has led to further adversity.

In March of 2019, Buzz Creative Group was approached to pitch ‘agency of record’ to the newly acquired and renamed Ocean Casino Resort, located along the historic Atlantic City boardwalk. Our team had several apprehensions at first. Not only did Atlantic City’s gloomy reputation stand in our way, but different investor groups had attempted to operate within the same property multiple times, most publicly under the name Revel, which was unsuccessful.

Still, we saw tremendous potential in the future of Ocean, so when this unique opportunity presented itself, we went for it. We were familiar with the new leadership team, and believed in their operational and programming potential. We were equally impressed by the property itself. The casino and hotel structures are both stunning, the layout is enormous; 130,000 square feet, 13 restaurant venues, two entertainment venues, multiple swimming pools and 1,399 hotel rooms.

Our Goals:

Take a previously failed property and join forces with their marketing team to shift the tide and make it successful. After conducting market research, we determined our focus was to:

1. Shift Brand Awareness 
2. Re-secure the Core Guest Database


A change in the name! The essence and truth of all brands is to live up to their promise. By repositioning the word CASINO before RESORT it served as a promise to show the public, and guests that Ocean Casino Resort is committed to keeping the casino player at the forefront.

To capitalize on this promise, we focused on developing the following creative campaigns:

BRAND VOICE: Reimagining and rewriting their Brand Story, Personality, Pillars.

BRAND CAMPAIGN: Launching a “NEW WAVE” brand campaign. There was a ‘New Wave of…’ Excitement, Gaming, Entertainment and Offers that was advertised on traditional and digital media.

DIGITAL PAID ADVERTISING: Simultaneously, as the new brand was being introduced, digital advertising strategies were being launched to capitalize on mass awareness.


The biggest marketing and advertising hurdle was the loss of trust the guests had in the property. Because of Revel, Ocean needed to reestablish their credibility; to communicate the doors are open, lights are on and their offers and points will be reinstated.

Initiatives included:

DATABASE OFFER DRIVERS: Establish a new core mailer layout that showcased more gifts and highlighted personalized offers.

“ALL-NEW WOW” PLAYERS REWARD PROGRAM: Targeting the casino guest core customer, the all-new wow program paired Ocean’s new branding along with national luxury brand partnerships to drive guests to sign-up and earn cruises, vacations, trips and vehicles.

PERSONALIZED DIRECT MAIL: Each piece of direct mail includes personalized variable so the guests knows their offers, and date range to redeem. This allows the property to strategically drive guests visits.

In just twelve months, Ocean Casino Resort became among the fastest growing casinos in the nation. The property posted record profits and net revenues with over 25% growth. Hear more from the Chief Marketing Officer, SVP.

Every rebrand story is different and we would love to assist you with revitalizing your brand presence. Contact us today!


As the popularity of social media continues to increase, so does the importance of User Generated Content [UGC]. UGC is content that portrays genuine, personal experiences and can’t be recreated by a brand alone. Read on for tricks the Buzz team uses to capitalize UGC to promote beneficial content. 

Power of the Hashtag

Hashtags encourage consumers to create and include your organization in valuable content.  Including your hashtag on other media forms is easy and will promote further social interaction. They also help categorize and are an easy, organic form of digital marketing.  

Incent your Content

Incentives add value to content and are a valuable way to encourage people to incorporate your hashtag and create valuable content. You’ll be surprised at the response rate when offers like free samples, gifts, discounts, etc. are paired with your post. Consumers are crazy for incentives.

UGC Showcase

Be sure to include User Generated photos on all digital media, social, website, billboards, mailers, etc. Doing so provides your audience a genuine connection to real people who love your property. It’s also a fun way to celebrate your favorite clientele.

Simply put, UGC is a powerful source for marketing teams if promoted properly. It also offers a creative, cost-effective way to enhance your social media, website, while optimizing your SEO and SEM.  

The Buzz Creative Group is here to help with your social media and any other advertising needs. Please feel free to reach out to us today here



Writing copy can seem a daunting task; something that many are unfamiliar with. Luckily, we have outlined four crucial tips to take into consideration to begin writing effective copy.

  1. First and foremost, your copy needs to be clear, concise, and never distracting from your overall message; make every word count. Developing a, ‘style’ of writing for your organization can be difficult and may present obstacles when trying to convey the tone and message to your readers. 

  2. When you begin writing, it is great to start from an outline or a list of a few main points you want to emphasize. Developing a structure before you get started ensures that you hit all of the key aspects to your topic and will assist with the fluidity and brevity of your message. It is also very important to ensure that you eliminate all unnecessary words and sentences. A great rule of thumb in order to avoid filler words is to write with more nouns and verbs, rather than adjectives and adverbs.

  3. As you write, ensure that your audience is aware of what you are talking about by using common language and spelling. It is important to note that copywriting is generally not the sort of writing where you show off your strong vocabulary with fancy words. Your writing should be conversational, natural, and to the point which will thereby help your audience understand your writing and your message. Always remember, an understated promise is much better than a screaming hype. Avoid busy sentences and stray away from overstating your topic and exaggerating your claims.  

  4. Once finished, try to rewrite some of your sentences to make them shorter. In some cases, it helps to take a short break between edits and revisions so that you come back with an open mind. It’s also generally a great idea to get another person to read through your draft to ensure that the topic is clear and concise. 

The Buzz team is more than happy to help with any of your copywriting needs. Reach out today!



Outdoor advertising is considered one of the most important advertising platforms to perfect. Potential guests are predominately untargeted as they bypass because they are unable to click, sign up, or opt-in. Therefore, it’s crucial to capture the attention of possible clientele and generate content that will remain in their minds even after they drive past an outdoor sign. 

The Buzz Creative Group has developed various guidelines in order to create both eye-catching and thought-provoking outdoor: 

Buzzworthy Guidelines: 

Five words or less:
 A person is typically on the move when they see a billboard, there is a limited amount of time to catch the attention of potential guests. In general, the average timeframe people view a billboard is five to six seconds. In this case, less is more. Provide a compressed message to ensure the legibility of your billboard.  

Secondary medium: Consider outdoor advertising a secondary advertising medium. It’s a great platform to use for brand building, but not as a stand-alone advertising source. Phone numbers and website URLs are generally ineffective on outdoor due to the brief amount of time mentioned in guideline #1. For more detailed conversations with your customers, turn to mediums such as print, TV, radio, and your property website.

Test the look: This can be a fun practice in the office!  Before sending your billboards for proof, there are two ways to test what your billboards will look like for those driving by: 

#1: Shrink the size of your creative to the approximate dimensions of a business card, print it, and hold it at arms-length. This will give you an idea of what potential customers will see while driving by your sign. 

#2: Print the outdoor creative on a full-size sheet of paper, tape it to a wall, then step approximately 30 feet back from the sign. Continue to move around the room and ensure that your billboard is legible and portrayed as you want it. 

These guidelines are simply a few steps that we take to polish our outdoor creative. If you need assistance in generating creative and effective signage, please to us. Our Hive is buzzing with ideas to guide you in the right direction!

We’d love the opportunity to partner with you.

Learn more here!


The Buzz Creative team partners with your marketing team to strategically advise and perfect your advertising agenda.  Within the confines of our red barn, our busy bees provide everything from branding, social media planning, animation and so much more.  Read on and understand a few buzzworthy secrets for successful advertising.


Step number one is to research your audience.  Once you have a general understanding of who your audience is, you can start to move forward and figure out the best ways to connect with them.  Great questions to start out with: “Who is your target market? How old are your customers? What is the gender mix?”


Next, discover where your target audience is searching or what they are reading. This is a great step when picking what platforms to place your advertisements. These platforms will articulate the type of creative you will need, so this step is essential in saving time down the road.


Now that you are in front of your target audience, you need to catch their eye with a well-designed advertisement. This is where the Busy Bees take flight and flutter their wings to perfection.  When looking into your design, we make sure the colors fit the brand and demographics of the audience.  Our number one goal is to always make sure the creative is legible, and customers understand the brand.


Perhaps, the most overlooked, yet important part of the advertising process.  We have the know-how and experience to evaluate and understand what creative and placement was most effective within your advertising strategy. By working closely with your team, we’ll evaluate data and make note of any shifts needed within your advertising plan.

By partnering with Buzz Creative, you can feel confident with your advertising. For any assistance, please feel free to give Lauren at Buzz Creative a call today at 563.258.7800.

Contact us today!


A digital media buy is the process of purchasing advertising space online amongst the numerous platforms that customers utilize.  Digital advertising has become significantly more important in the acquisition of new customers and remaining “current” in the online world. With the internet becoming more complex, it is increasingly important to have more than a website or a few digital ads. Now is the time to put your digital media plan into action. In the text below, we have uncovered a few reasons why digital media planning is so essential to have in your budget. 

One of the most beneficial factors of a digital media buy is you are able precisely target your specific audience. Opposed to previous advertising mediums, you are also able to make predictions as to who will see your ads. This allows you as a marketing team to hyper-personalize deals in order to fit your particular target audience. This factor will also help in your efforts to track your customers’ behaviors as well.

Your digital buy will track the exact number of views, clicks, and page visits for each particular campaign, as well as your audience demographic. The metrics include what makes your audience take action, what their spending habits look like, and the friends or types of people they may have shared the post.

From a budgeting standpoint, you will know the exact costs of the advertisement and the duration you would like it to run. If the ad is running successfully and you are achieving your target results. You also have the ability to add more money on the precise dates you wish the ad to run. Digital advertising allows for marketing teams to adjust their marketing plans at any point, thereby reducing wasted ad dollars that were part of ineffective campaigns. 

Among the many advantages that come with digital marketing, digital ads align with the way people shop online and allows for a quick and effective call to action. Today’s internet user is custom to pulling the trigger quickly on their wants while scrolling online. This is why it is essential to have your page well optimized as users typically do not scroll past the first five links on a website. 

The Buzz team is more than happy to help with any of your digital buying or advertising needs.

Reach out today!


The Buzz Creative Group has mastered the art of Casino Advertising.  With new media platforms flourishing as quickly as the sunflowers that line our driveway, our busy hive has many minds at work combining the right amount of creativity and consistency to get the honey flowing.  We like to say that we have developed the perfect blueprint to a successful advertising plan.

Brand Builders
At Buzz, we strategize, formulate, and help execute a strategic brand procedure to best suit your casino property and clientele.  From Crawfish Boils to Car Giveaways, we’ve created it all.  We consider ourselves specialists when it comes to strategic branding and promo initiatives.
Dynamic Skills
Our hive is small; but we are mighty.  We take pride in offering many areas of expertise such as brand evaluation, target market studies, competitive analysis, strategic direction, internal/external brand execution and the list goes on!  We work alongside your marketing team to build insightful advertising because we understand that you know your business best.
Our Partnership Philosophy

Purposeful advertising is simple when you have the right tools and the right colony working for you. We believe it’s essential to build meaningful relationship with our client partners.  Without you, we are just a creative bunch in a barn!  Let us showcase our skills and we will guide you in the right direction to a successful advertising plan.  The best way to put it, we work better together.

We’d love the opportunity partner with you.