Latest Gaming News
Link King, and Link Me, installed in the Fusion cabinet, and on the other hand, 88 Link Wild Duels and 88 Link Lucky Charms, installed in the Allure cabinet, offer players of this distinguished casino a new dimension of entertainment beyond limits. Thanks to their innovative bonus system, striking aesthetics and HD graphics, each of these game titles enjoys great acceptance among players and have proven to be a sure bet in casino floors around the world.
Miguel Camilo Simón, Manager at Casinos del Litoral, expressed his enthusiasm about including Zitro’s products to their growing game portfolio. “We are delighted to have chosen such a strong casino supplier as Zitro for our operation and look forward to adding more slot games soon. We are convinced that with these latest additions we are not only providing world-class entertainment to players in our casino, but also investing in profitable products. It has been a pleasure to collaborate with Zitro and we look forward to the brand remaining our long-term business partner”.
Alejandra Burato, Zitro’s Regional Director for Latin America, added: “As a benchmark in the gaming industry, we are known for offering innovative and high-quality products that satisfy the multiple preferences of players worldwide. We are very pleased to have launched our well-known multigames at Casinos del Litoral and are confident these exciting games, along with their stunning graphics and spectacular surround sound system, will provide an exceptional game-play experience”.
NEW YORK, Feb. 8, 2022 /PRNewswire/ -- Inspired Entertainment, Inc. ("Inspired") (NASDAQ: INSE), a leading B2B provider of gaming content, systems and solutions, announced today that its popular online gaming content has gone live in Michigan with GAN Limited (the "Company" or "GAN") (NASDAQ: GAN), a leading full-service internet gaming software-as-a-service provider to the real money internet gaming, online sports betting, and simulated gaming industries. GAN is the latest content aggregation platform to deploy Inspired's unique online gaming content, giving Inspired access to GAN's extensive operator network in multiple U.S. states.
"Multiple top iGaming operators in the U.S. use GAN's platform and we are excited to collaborate with the GAN team," said Brooks Pierce, President and Chief Operating Officer of Inspired. "We are in the early innings of rollout in the U.S. digital gaming industry and having GAN as a platform partner broadens our market access. Demand for our content remains strong and we are looking forward to ramping our online slot portfolio and distribution."
"Inspired's games have had strong performance in the U.S, and we are excited to include their proven popular content in the GAN library," said Dermot Smurfit, Chief Executive Officer of GAN. "Our Super RGS system has the potential to work with any US operator including non-platform clients and we are delighted to release Inspired content to other iGaming states and customers on the roadmap in 2022 and beyond."
Zitro reinforces its structure to expand its presence in the U.S. and Canadian markets and welcomes Derik Mooberry as the new CEO of Zitro USA. Derik will be responsible for overseeing the development of Zitro’s U.S. and Canada business, leading the company’s expansion strategy in these regions. Mike Magrisi will continue to lead all commercial operations and technical service as Vice President of Sales and Service, reporting directly to Derik Mooberry.
“Derik Mooberry brings a skill set that is almost unmatched in today’s gaming industry. With his demonstrated leadership and business acumen, we are confident that his addition will support the company’s continued growth and success in the American and Canadian markets”, expressed Johnny Viveiros Ortiz, Founder of Zitro.
Derik Mooberry has more than 20 years of experience in the gaming industry, including 14 years at Bally Technologies, where he served as Senior Vice President of Gaming and Senior Vice President of Products and Operations. Mooberry also served for 6 years as Executive Vice President and Group Chief Executive of Gaming at Scientific Games. Derik Mooberry has extensive knowledge in business management, finance, business consulting, sales, marketing, product management/key strategy and customer relations, among others. He is currently recognized as a global leader in land-based gaming products, including leadership positions in most geographic areas of the world.
Greentube, the NOVOMATIC Interactive division, has taken its dynamic games catalogue live with Play North’s new casino brand Batavia Casino in the regulated Dutch market.
Batavia Casino customers can now enjoy titles from a comprehensive portfolio, which includes an array of top-performing Dutch Classics such as Random Runner™, Random Runner™ 15 and Mega Slam Casino, along with classic NOVOMATIC titles such as Book of Ra™ deluxe, Always Hot™, Dolphin’s Pearl™ and many more.
The successful integration took place through the platform of Greentube’s long-term partner Finnplay, with the go-live following the opening of the newly regulated Dutch market on 1st October 2021.
As part of the first batch of licence holders in the Netherlands, Play North’s Batavia Casino was created with the aim of providing a truly Dutch casino experience and has quickly established itself as a favourite among the country’s players. Greentube is able to offer its games through a Dutch supplier licence, which includes all requisite game certifications.
Andy Duschek, Sales and Key Account Manager for the Netherlands at Greentube, said: “We have already seen great results from our initial activity within the newly regulated market in the Netherlands and players have responded well to the wealth of content we have provided.
“This deal to take games live with Play North is a perfect next step, given that its Batavia Casino brand has been carefully designed to offer a gaming experience that can be enjoyed by Dutch players from a wide range of demographics.”
Krista Kuusijärvi, Brand Operations Manager at Play North, said: “Batavia Casino provides a safe, secure and highly entertaining environment for players in the Netherlands to enjoy a huge range of engaging titles.
“Greentube’s combination of new and classic titles offers a fantastic mix for our customers and we look forward to a long and successful partnership with one of the industry’s biggest names.”
LAS VEGAS, Feb. 7, 2022 /PRNewswire/ -- Everi Holdings Inc. (NYSE: EVRI) ("Everi" or the "Company"), a premier provider of land-based and digital casino gaming content and products, financial technology and player loyalty solutions, announced today that it has entered into an agreement to acquire ecash Holdings Pty Ltd. ("ecash"), a privately owned, Australia-based developer and provider of innovative cash handling and financial payment solutions for the broader gaming industry in Australia, Asia, Europe and the United States. ecash's products and technologies represent a strategic extension of Everi's current suite of financial technology solutions within the FinTech segment. The acquisition will provide Everi with a complementary portfolio of new customer locations throughout Australia, the United States and other geographies. The closing of the transaction, subject to customary conditions, is expected to occur within 60 days.
Everi will acquire ecash for guaranteed payments totaling AUD$33 million, with an initial payment at the time of closing of AUD$20 million (approximately US$14 million) with the remaining payments to be made on each of the first and second anniversaries in 2023 and 2024, respectively, following the date of the transaction's closing. Subject to achieving certain growth targets, there will be an additional contingent payment of up to AUD$10 million, which could increase the total consideration up to AUD$43 million. Everi expects to fund the total purchase price from existing cash on hand and future cash flow.
"We are pleased to enter into this agreement to acquire ecash and welcome their entire team to Everi upon the closing of the transaction," said Randy Taylor, Everi's President and Chief Operating Officer. "ecash is a strategic addition to our growing global portfolio that will provide Everi with an entry into the large Australian gaming market thanks to their experienced team, proven product portfolio and established customer base. The acquisition will also provide us with an incremental customer base in certain U.S. and other gaming markets we do not currently serve. Everi has never been better positioned as we continue to successfully execute our strategic growth initiatives."
Darren Simmons, Everi's Executive Vice President and FinTech Business Leader, said, "The integration of ecash into our robust FinTech portfolio and ability to scale this complementary business represents a significant opportunity to further expand our leadership position in the space and further diversify the markets we serve. We also expect that several of our FinTech and RegTech products, such as our Trilogy™ Loyalty solutions and Anti-Money Laundering software, will have applicability and add value for Australian gaming operators."
Andre Soussa, Chief Executive Officer of ecash said, "We are thrilled by the opportunity to join the gaming industry's FinTech leader. By integrating ecash's current products and markets with Everi's offerings, we will be able to add value across a much wider range of clients and unlock exciting new growth opportunities along the way." Subsequent to closing, Mr. Soussa will be employed by Everi in the capacity of Managing Director, Australia.
After the claw scooped up a plastic ball with a cash prize inside, a few tense moments started for California resident Dottie Dudley at Circa Las Vegas.
A claw machine by Aruze Gaming at Circa in downtown Las Vegas
Dudley, playing the game with her husband, Rich, could barely contain her excitement as the clenched claw moved — in a herky-jerky manner — toward a basket.
If the ball reached the basket, Dudley would win the prize, which could be anything from a few bucks to several thousand dollars.
The minimum bet on the arcade-style crane game is $5 but can go up to $100. The biggest jackpot is $10,000.
“It’s like life or death for those couple of seconds when you’re waiting to see if the claw drops it,” Dudley said. “It’s fun. It reminds you of what we used to play as kids at the pizzeria.”
Made by Las Vegas-based Aruze Gaming, the Go Go Claw machines are at a handful of local casinos, including the Cosmopolitan, MGM Grand, and The D Las Vegas, where the game made its Vegas debut last summer. Circa has four of the games.
“It’s been popular; we have these games in some pretty high-traffic areas,” said Rahmi Chaghouri, Circa’s director of operations. “People walking by who see this, they see people having a good time and they often want to give it a try. Aruze has been a great partner for us.”
The idea to produce the game, Aruze executive Robert Ziems said, came from the company’s owner, Japanese billionaire Kazuo Okada.
The company also has some games at casinos in Southern California and plans to get up to 100 more machines on casino floors across the country before the end of the year, Ziems said.
“It was a totally new concept, so we didn’t do a big media blitz when it came out, but we’ve been really excited by the response,” Ziems said.
The game is similar to claw games found at arcades and restaurants, especially in the 1980s and 1990s. With those games, which can still be found at some businesses, the prize is often a small toy or a stuffed animal.
Though Go Go Claw has the appearance of a skill-based game, it’s actually 100% chance, Ziems said.
“There’s been a good mix of older and younger people who play the game,” Chaghouri said. “About half the people who play this are around age 40. We get people from that generation playing, probably because of that nostalgic aspect of it. It can bring back memories. No matter what age you are, people seem to like it.”
As the Dudleys continued to play the game — taking turns activating the claw — they eventually won $25. As they played, several people stopped to watch.
“It’s kind of a group game,” Chagouri said. “It’s good to play with a group where people take turns. It can get competitive.”
This article was written by Bryan Horwath and appeared in the Las Vegas Sun.
See the complete financial report at https://img.konami.com/ir/en/ir-data/statements/2022/en0203_u6dgxd.pdf.
Sebastián Salat, CEO of Zitro, has been interviewed by Joc Privat magazine and analyzes the challenges of the industry in Spain and the internationalisation of the company.
Read all the details (in Spanish) about his interview in the link below.
Sebastián Salat, CEO de Zitro, ha sido entrevistado por la revista Joc Privat y analiza los retos de la industria en España y la internacionalización de la empresa.
Lee todos los detalles de su entrevista en el siguiente enlace.
When the Caesars Entertainment takeover of the William Hill sportsbook became official last year, Joe Asher knew it was time for the next chapter in his professional life.
In October, the former CEO of William Hill’s U.S. operations accepted a job overseeing the International Game Technology sports betting division, PlaySports.
A Delaware native who is a regular at Vegas Golden Knights games and has a keen interest in the Nevada sports betting scene, Asher spent some time with the Las Vegas Sun to talk about his new role and the expanding sports wagering industry in the U.S.
Joe Asher, president of sports betting for International Game Technology (IGT)
Tell us about your job at IGT. What are you doing?
I oversee the sports betting business, which is hardware and software to run sportsbooks. On the hardware side, it’s the kiosks and terminals and the display boards. Then, there’s the software to actually run the book. Business has grown pretty substantially since PASPA (the Professional and Amateur Sports Protection Act that restricted nationwide sports betting) was overturned and there’s a lot going on.
How is it different from what you were doing at William Hill?
At William Hill, we were dealing with customers directly. The customer was the guy like me watching sports. At IGT, we’re not the consumer-facing brand, so we’re partnering with the consumer-facing brand. In Las Vegas, that would be Boyd Gaming properties or Resorts World.
The magnitude of the decisions on a Sunday during football season are much smaller for me now, but I’m still pretty close to it, which I enjoy. I still talk through what the right number should for the line on, for instance, the Green Bay game.
We obviously want to help our partners get those numbers right. I enjoy that very much, but it’s different in my role now.
Legal sports betting seems to be gaining in popularity — and availability — by the minute. Largely driven by the NFL, over $2 billion in sports wagers were made in Nevada alone during the last two months of 2021. Where do you see the future of the industry?
Look, the National Football League is a juggernaut and it just keeps getting more popular. They do a great job promoting their product. We’re all watching the NFL, and that’s translating into betting.
You see the betting numbers lately, and it’s unprecedented. You see that in the numbers being released by the various states and it what the operators say.
As new markets develop, sports betting will continue to grow. The latest thing is the opening up of mobile (betting) in New York. We’re up to 20 or 22 states and there will be more states to come.
As for Nevada, I’ve always said that sports betting in other states wouldn’t hurt Nevada but would actually help, if anything. I think that myth has been put to bed. I think we’re seeing that with what’s going on.
The new sports betting customers, who are they? Are they mostly younger people in that coveted 18 to 40 age range?
The way I look at it, the introduction of sports betting in all these new states, and the advertising around it and embracing of it by leagues and media companies, is obviously bringing new fans and customers. That’s only going to continue.
Look, not everyone who’s watching a game is betting on it, but pretty much everyone who’s betting on a game is watching it. The real opportunity that’s there is introducing more and more people to the broader view of this, even beyond sports.
Look at Caesars Entertainment, they’re using sports betting to attract all these new customers who are going to visit their properties.
Sports betting is probably the single greatest customer acquisition tool in the history of the U.S. casino business. People may sign up for a mobile sports account, but then they’re going to get offers to visit a casino and eat in restaurants and stay in hotels and go to shows.
The sports scene is exploding right now in Las Vegas. With the Raiders here and the Golden Knights and their success these past few years, people are also talking about possible Major League Soccer and Major League Baseball franchises coming to Southern Nevada. Can Las Vegas support all of these teams?
The major league teams, yes, for sure. When the Eagles played the Raiders last year (at Allegiant Stadium), I think half of Philadelphia was here for that game.
I was down on the Strip that weekend and it was something else. The impact of Allegiant Stadium has been significant, and we all know what the Golden Knights have been able to do.
Then, yes, we’re all waiting to see what the (Oakland) A’s do and if they might come to Las Vegas. Obviously, all of that is great for business if you’re in the sports betting business, but it’s also had a great impact on broader Las Vegas. It goes far beyond sports betting.
This article was written by Bryan Horwath and appeared in the Las Vegas Sun.
Indigo Sky Branded App Represents Launch of Sightline Partnership with IGT
LAS VEGAS (February 2, 2022) – Sightline Payments today announced the planned launch of its mobile loyalty platform, JOINGO, at Indigo Sky Casino & Resort in Wyandotte, Oklahoma in Q1 of this year. Leveraging JOINGO’s seamless integration with the IGT ADVANTAGE™ casino management system, the Indigo Sky branded mobile app will feature mobile marketing tools that give patrons a unified experience from the convenience of their iOS or Android devices, enhancing the experience for all GO Rewards Club members.
Owned and operated by the Eastern Shawnee Tribe of Oklahoma, Indigo Sky boasts one of the largest casinos in northeastern Oklahoma. Its casino floor features over 1,400 gaming machines, various table games, and a bingo hall. The resort includes two hotel towers and an RV park, and its Creekside Bar & Grill offers the area’s only golf simulator.
In 2021, Sightline Payments announced a partnership with IGT to provide solutions to aid in the deployment of cashless gaming technology through IGT’s suite of systems innovations, including Resort Wallet™ with IGT Pay™. They recently expanded the partnership to include Sightline’s mobile loyalty platform, JOINGO. The launch of the JOINGO mobile loyalty solution at Indigo Sky Casino & Resort will be the first product launch for Sightline with IGT following these announcements.
With Sightline’s mobile loyalty platform, Indigo Sky will be able to enhance customer engagement with modern, mobile-driven marketing. The platform integrates with Indigo Sky’s casino and nongaming management systems, allowing the property to deliver automated, real-time marketing messages to guests’ mobile devices with personalized GO Rewards Club activations. Guests will be able to use the Indigo Sky mobile app to virtually check in for drawings or promotional contests, eliminating the need to stand in line at physical kiosk locations to do so.
“We’re always looking for new ways to enhance our guests’ experiences, and Sightline’s mobile loyalty platform helps us deliver an integrated mobile app solution that meets the demands of today’s customer,” said Melanie Heskett, General Manager of Indigo Sky Casino & Resort. “Guests want to do everything from their mobile device and launching our app will give them this everyday convenience while expanding our abilities to offer more personalized marketing promotions.”
“Mobile engagement solutions meet customers where they are, and the Indigo Sky mobile app will deliver the same seamless mobile-first experience that customers have come to expect in their everyday lives,” said Kirk Olson, Senior Vice President, Mobile at Sightline Payments. “Adopting mobile solutions like Sightline’s mobile loyalty platform helps casinos modernize their customer experience while enhancing their marketing capabilities.”
Indigo Sky is also planning to integrate its mobile app with IGT’s Resort Wallet product and the IGT Pay solution at a later date.
Top Workplaces USA celebrates organizations with 150 or more employees that strive to build a great workplace culture. Over 42,000 organizations were invited by Energage to have their employees participate in the Top Workplaces USA employee engagement survey, with results calculated by comparing the survey's research-based statements, including 15 "culture drivers" that are proven to predict high performance against industry benchmarks.
"It is incredibly gratifying to see yet another national recognition for Everi's diverse team of passionate and talented individuals," said Michael Rumbolz, Everi Chairman and CEO. "Our core values guide everything we do at Everi, and at the center of our values is our strong culture of inclusion and collaboration. These awards clearly identify and recognize our efforts to foster a diverse and cohesive culture across multiple office locations and among our employees who continue to work remotely."
The latest recognition as a "Top Workplaces USA 2022" joins a growing list of awards for Everi. The Company earned a "Greater Austin Top Workplaces 2021" distinction from The Austin American-Statesman, as well as a "Nevada Top Workplaces 2021" award from The Las Vegas Review-Journal and Las Vegas Business Press. Everi also earned national plaudits in 2021, winning a Top Workplaces 2021 Culture Excellence Award for "Direction" due to employees' high ratings and their proven willingness to be more invested in Everi's culture because of a belief in the direction set by senior leadership, and a 2021 Culture Excellence Award for "Remote Work" in October due to diligent efforts to create a desirable culture in a remote work environment. Everi's India offices also recently received an annual certification as a "Great Place to Work®" from the Great Place to Work Institute in India, based on positive employee feedback gathered through an independent employee engagement survey.
"Companies need to actively cultivate a cohesive employee culture while authentically representing their brand to job-seekers," said Eric Rubino, Energage CEO. "We believe the employee experience is mission-critical and think that leaders who embrace a people-first culture benefit greatly. By giving employees a voice and showcasing an authentic culture, organizations can attract and retain job seekers, ultimately resulting in strong corporate performance."
Step by step 88 Link begins to make its way into the gaming properties of the Valencian Community since, as Oscar Nieto, Zitro's commercial delegate says, "We appreciate the great bet that this group has once again made on our products, which stand out over the existing ones in the market. Bingo Gorrión is always one step ahead, so we are looking forward to installing it in the next few days in more gaming halls in the Community".
88 Link is a new way to play never seen before in Spain, presented in the Allure cabinet that includes three Full HD screens of 27” each. Allure also features a “SynchroScreen” system that synchronizes the top screens creating an incomparable visual spectacle. 88 Link, themed on the legendary richness of China, brings together for the first time the multiway game mechanics with the popular Bonus Link created by Zitro.
LAS VEGAS, Feb. 2, 2022 /PRNewswire/ -- Acres Manufacturing Company ("Acres"), a leading casino loyalty and technology developer, today announced the debut of the Foundation App Store, an open-to-all environment that allows any developer to provide applications for any slot machine or table game deploying Acres' Foundation™ casino management system technology. The Foundation App Store enables casino operators to seamlessly add the newest content from developers through an open API in an effort to quickly address evolving consumer interests.
With the open API, casinos only pay for the cost of the application, not for the interface. Currently, casinos may have to purchase the same interface for each application they want to buy. This obstacle prevents many casinos from installing new applications, thereby depriving them of incremental revenue and earnings.
Another significant difference with the Foundation App Store is that Acres allows any app, whether or not it competes with present or future Acres applications. Typically, fees are charged by legacy systems for any interface with competitive products.
At launch, the Foundation App Store includes 17 developers with applications tested and certified as Foundation Compatible by Acres. Initial applications encompass categories such as reporting, analytics, cashless gaming, bonusing and more.
"The Foundation App Store is a marketplace that enables casinos to select any application they want with the guarantee of security and compatibility," said Noah Acres of Acres Manufacturing. "We are allowing any developer to create content for the Foundation platform by providing our standard API documentation. This approach is beneficial to developers, casino operators and gaming customers as it will cultivate the newest technologies and content for consumers. We are confident the enhanced speed of deployment and broader variety of applications available on the platform will greatly enhance profits for casino operators."
Foundation™ is a first-of-its-kind casino management system that provides casinos with real-time data from slot machines and a direct interface to the credit meter on any slot machine. Foundation™ provides casinos with over 1000x more data, giving casinos dramatic new capabilities to analyze and influence player behavior. Through its standard APIs, any application approved by the casino can interface with Foundation to enable advanced data analytics, bonusing, cashless gaming and more.
Legacy casino management systems have closed interfaces that prevent developers from contributing new content. Acres believes this business model has greatly slowed the growth of the industry by restricting casinos' ability to evolve their services to meet consumer demands, which the Company believes is a key contributor to the dramatic aging of the casino customer demographic.
Acres provides standard APIs to any developer that wants to create an application that interfaces to Foundation™. Applications are tested and certified prior to being listed on the Foundation App Store. Developers dictate their own pricing, and casinos are freed from the burden of paying interface fees to connect desired applications.
For information, visit: https://acresmanufacturing.
"With IGT's enhanced INTELLIGEN system, MBLL can easily access insight into the status and performance of its VLT network," said Nick Khin, IGT Senior Vice President and Chief Operating Officer, Gaming."Developed to respond to the unique needs of our customers, INTELLIGEN supports the volume, complexity and security MBLL needs to operate its thousands of VLTs located throughout the region with confidence and efficiency."
Under the terms of the extension, IGT will upgrade MBLL's video lottery central system to the latest version of INTELLIGEN, which includes improved network diagnostics. MBLL will also receive several iLINK Ultras, IGT's latest retailer site controller that has a separate point-of-sale device and logic box for increased flexibility, and an updated user interface with improved features for the retailer.
As the leader in the regulated video lottery industry, IGT deploys its INTELLIGEN systems worldwide, connecting a wide range of VLTs in a variety of gaming environments. The software is built on IGT's more than 25 years of central systems experience and offers stable, secure command and control capabilities.
In addition to VLTs and the INTELLIGEN central system, IGT also provides MBLL with commercial casino cabinets, games, and the IGT ADVANTAGE™ casino management system, as well as IGT PlayCasino games.
For more information, visit IGT.com, or follow us on Facebook, LinkedIn, and Twitter or watch IGT videos on YouTube.
Zitro unveils a new and exciting launch in the progressive’s group with its latest premium multigame: Wheel of Legends – a four level – Multigame Progressive Link presented on the premium Altius Glare cabinet, that includes four exclusive game titles and impressive themed features. Each game along with four jackpot levels, offer the ultimate player experience. Wheel of Legends also includes 3×4 games with “243 ways” game mechanic and fascinating features such as Free Games, Multipliers and Extended Wild Multipliers, as well as a Giant Wheel, activated with 10 symbols, that will randomly draw the MEGA or the SUPER jackpot.
Thanks to the quality work and talented team at Zitro, who have created these stunning 4K images, this multigame release – Wheel of Legends – offers the best graphics currently in the market.
Johnny Viveiros Ortiz, founder of Zitro, commented, “We are increasingly working to innovate and develop new products as technology in the gaming industry evolves rapidly. When introducing a new gaming title, our goal is to meet the needs of global operators and deliver immersive experiences to their players. We are confident that the new Wheel of Legends featured on the premium Altius Glare cabinet will become a favorite among players thanks to its engaging gameplay and exceptional performance”.
Greentube, the NOVOMATIC Interactive division, has received its Michigan state licence which will see the supplier further expand its footprint in the emerging US market.
The new supplier licence marks Greentube’s second in the US after making its long-awaited US entry in New Jersey last year. Greentube is now set to partner with operators in the Great Lake State where online gambling has been operational since January 2021.
Games from Greentube’s extensive portfolio including Diamond Cash™: Mighty Elephant, Diamond Cash™: Mighty Sevens and Diamond Cash™: Oasis Riches, as well as other titles developed specifically for US players will imminently be available in the market.
Recently released numbers by the Michigan Gaming Control Board showed that online casino gaming generated $1.1bn in revenue in the first year of operation while internet sports betting produced $292.2m, highlighting the great potential and opportunities for Greentube entering the state.
The US will be an important focus for Greentube over the next few years with the supplier also preparing future launches in Pennsylvania and Connecticut.
Michael Bauer, CFO/CGO at Greentube, said: “Gaining our second US licence is a milestone achievement for us and expanding into Michigan is an important step in our growth strategy in North America. The US market is one with huge potential and one that we will greatly focus on to position ourselves as a leading provider of online casino content that will appeal to local players. We look forward to partnering with operators in Michigan and to introduce our first-class content portfolio to a new audience.”
The Dragon Link $1 million progressive jackpot can be found at Seminole Hard Rock Hotel & Casino Hollywood, Seminole Hard Rock Hotel & Casino Tampa and Seminole Coconut Creek Casino. The progressive jackpot starts at $1 million at each property, meaning players have three places to play for $1 million jackpots.
This is the fourth $1 million jackpot to hit on the Dragon Link™ slot game at a Seminole Gaming property in less than 60 days.
In 2021, Seminole Hard Rock Hotel & Casino Hollywood celebrated a record-breaking year, awarding more than $1.2 billion in slot machine jackpots. The integrated resort and casino paid out more than 420,000 jackpots, which equates to one jackpot nearly every minute.
John Acres wants to completely change the way casinos serve their slot customers.
He’s done it before. More than once.
Acres invented slot player tracking technology, sold by the company he founded in 1981, Electronic Data Technologies. (EDT was eventually acquired by IGT.) The existence today of player loyalty clubs that reward repeat play can be traced to this invention.
John Acres and Noah Acres on the cover of Global Gaming Business Magazine
More innovations would come from Mikohn, which Acres and a partner founded in 1986. The innovator of the modern progressive jackpot system, Mikohn, created for an initial investment of $120,000, was sold for $6 million to Progressive Gaming International (the assets of which ultimately were acquired by IGT).
Next was Acres Gaming, and another transformative technology, bonusing, within the system known then as Acres Advantage, now the IGT Advantage casino management system, after the supplier’s 2003 acquisition of the Acres Gaming assets.
According to Acres, the ensuing 18 years saw slot system technology pretty much on pause. He has stressed to anyone who will listen that casinos are basing their loyalty programs on technology that was created in the 1990s.
“The best analogy I can give you is that today’s casinos are operated like Blockbuster video stores,” Acres says. “Everybody wakes up every morning, thinking about how to arrange the cassettes on the shelf, how many late fees they’re going to collect and where to put the licorice next to the checkout stand. And this is the age of Netflix. You’ve got to think about what the players you have want—but more importantly, what do the people who aren’t yet your players want? What do you have to give to get that new business?
“The casino management systems that people are using today are just too old and too weak to be able to do the things that today’s consumers expect. Our games are too simple. Our loyalty programs are too simple, too much oriented towards entitlements. We can’t make any rapid changes in our technology and our offerings. And so, our industry has run tired. Our costs are too high and our revenues are too low.”
Acres is addressing the challenges of modern loyalty systems as CEO of his latest company, Acres Manufacturing, along with son Noah Acres, the company’s chief operating officer. The company is currently preparing for an initial public offering that will occur in the coming weeks, proceeds to be used to expand the company and to maximize the benefits of the product Acres says will effectively address the problem of the antiquated CMS, a system called Foundation.
Foundation is not a traditional casino management system, but a technology that super-charges any existing system by collecting data directly from each slot machine—according to Acres, 1,000 times the data collected by a traditional CMS, a richness of data that frees slot officials to court, reward and retain players in ways they’ve never done before.
“The casino systems we have today are closed,” says Acres. “They’re proprietary. The system supplier refuses to allow you to share your own data with third-party vendors. With Foundation, just about all the data is shareable. And we think that revenues will rise because of that.”
Direct Data Access
“We call it a GMI, which stands for gaming machine interface,” explains Noah Acres. “You plug this directly into the slot machine and it extracts all of the SAS data in real time. Every single event, every meter that’s reported on the game, comes across this in real time. And we present it to the casino in the manner where they now control and own the data in the way that they want.
“This is really big in terms of learning player behaviors, and adjusting to player behaviors in real time. And this can can actually write credits directly back to the game.”
One of the advantages of this last fact is that Foundation is a perfect system addition for adding cashless functionality, as Penn National is currently doing using Foundation in combination with systems from both Everi and Scientific Games at some of its properties nationwide, using the Acres Wallet cashless module to transfer funds brought in from outside sources by the CMS and translate them instantly into credits on the player’s machine.
But it’s also perfect for rewarding bonuses that are precisely the right player perk at precisely the right time. John Acres notes that Foundation records not only how much people are wagering, but the manner in which they’re wagering. “We can record how long people pause between button presses—whether they started with $100 or $10, what their credit meter balance is,” he says. “We’ve got a very rich data set, and we have that data in real time.”
The other benefit is the freedom the operator has to use that data in a way not possible with traditional proprietary systems that control the disbursement of data and shut out other systems. “The data is free to the casino to use in any way they want,” says John Acres. “There are all kinds of third parties out there with lots of capability for analytics and decision-making that are unable to couple to the existing CMS systems in ways that can bring brand new capabilities, brand new profits to casinos if they can utilize this data.
“We’re providing the bridge through which they can access that casino data, as well as the building block upon which they can build cashless functionality.”
He adds that the ways of drilling down this data to benefit the player/operator relationship are practically endless. For instance, Foundation can merge data on the credit meter balance with the time between wagers—“whether or not you’re slowing down your wagers or speeding up, whether or not you’re increasing or decreasing your wagers,” John Acres says.
“With those hints, we can start to ascertain what your satisfaction level is. Are you becoming tired of the experience? Are you disengaging? And if we can time a bonus or a challenge to you at that exact moment of discouragement, when you would otherwise get up and leave, we can transform the gaming experience.”
“It’s more than just the segment of data that we gather,” adds Noah Acres. “It’s also the real-time nature of it. If I go to the casino today and I sit down and I play, the casino has no way of monitoring my experience in real time. Therefore they, they have no way of adjusting or modifying my experience.
“We collect everything in real time, giving the casino the ability to see if the player is having a good experience, a bad experience—perhaps, even, if an experience is going to jeopardize the person’s loyalty. (The operator) can then jump in and respond with either a bonus, a message or some type of incentive or personalized communication.”
It’s the kind of personalized experience to which customers—particularly younger customers—have become accustomed thanks to the internet. “The success of the internet cannot be ignored,” John Acres says. “The combined revenues of Facebook, Google and Netflix are 48,000 times bigger than 20 years ago. Gaming industry revenues have increased by a factor of 2, just barely keeping pace with inflation. Why is the rest of the world exploding while we’re thrilled to death to have a 20 percent increase in one year? It’s because of personalization, mobile interactions and social connectivity. These are all facets the gaming industry has ignored.”
He says Foundation and the technology coming behind it is all about “resetting expectations” among operators. “It’s about getting casinos to realize that it’s way better if we all take a smaller share of a giant pie than the majority share of a little tiny pie. That’s the difference between open and proprietary. Open has worked in every industry it has been brought to, and we’re really excited about bringing it to casinos.”
Changing the Game
Beyond changing the way casinos marshal all the data that could be at their fingertips, Acres Gaming is looking to change the slot experience to better fit the emerging younger player demographic.
“We’re stuck in the same basic game platform we’ve had in the 50 years since I’ve been in the business, which is basically spinning reels that spin and stop, and you win or you lose,” John Acres says. “Our next step beyond Foundation is what we call Coherence. That’s where we create an entirely new gaming machine.”
He says this new machine will have no bill acceptor or ticket printer, and will be built from scratch for cashless play only. “But it also will combine the loyalty information with the random number generator at the same time,” he says.
“So, when you sit down at the game in our vision of the future, you’re going to hold your palm up against the machine. It will recognize who you are, your funds will transfer, and the game that you see will change to match your personality.”
Acres says this will apply regardless of the casino you’re in, as long as it is equipped with Coherence. “You’ll go to any box anywhere in the casino, sit down, hold your palm in front of it, and you’ll see the game of your preference, the game that we believe is most likely to fit you.”
He adds that Coherence will fit the mobile, social media world in which today’s consumers exist, with opportunities for side wagers and other interactions with players you know, instant replays of your wins on social media, or even to identify someone across the casino who is winning and wager on their game.
“We believe that with those rich new opportunities, we can attract new players,” says John Acres. “A lot of those new players will be younger, but I know a lot of my friends find casino slot machines very boring as well. I think this will attract people across all demographics.”
Acres’ plan is to do no less than transform the casino experience. “If I walk into a casino today, it’s like reading an article that’s written in all caps with exclamation marks after every sentence,” says John Acres. “It’s just so overwhelming and confusing, and there’s no choreographic experience for the player. It’s flat. There needs to be this undulation, this roller-coaster ride of quiet and excitement and quiet and excitement.”
“And at the end of your budget,” adds Noah Acres, “at the end of your time in the casino, we want you to be satisfied. We want you to go home thinking about how fun it was to win that $100, and maybe not thinking about the $200 you spent to get there. That’s our goal. And we believe that to get there, we need this new platform, and then that platform needs to be open to everybody.”
“They did $600 billion in (sales through) the App Store this year,” says the elder Acres. “We can bring that to the casino. We can have all these bright people that are sitting at home with ideas express themselves on this new platform, and they’ll win or lose, they’ll succeed or fail based upon how well their content is accepted. Many will fail, but those who succeed will completely transform the experiences that we have.
“And keep in mind that if you want the old experience, you can still have it, because Foundation provides the bridge between the old games and the new games.”
While the grand plan is to change the experience, Foundation has the ability to maximize casino revenues in today’s industry, says Noah Acres.
“When you think about real-time rewards and real-time messaging,” he says, “to understand the scope and the potential here, imagine you’re a casino marketer. You know every player’s specific play history, you know how they’re faring on the game right now, and you also know how much money they have in their pocket, because you know the wallet balance on their mobile device.
“If you can know all that information, there’s a tremendous potential to deliver that person the right message at the right time, to get them to take the right action. It’s going generate more profit for the casino.”
The means to generate that profit is still in its infancy as far as the Foundation technology, but John Acres says it will move forward as some of the industry’s more visionary operators see how it can change the casino ecosystem.
There has been pushback, including litigation involving some of the more traditional system providers. “The biggest issue isn’t so much pushback; it’s the inertia to change,” John Acres says. “There are many people that want to keep things the way that they were yesterday. They want to do, tomorrow, what they did last week.”
He says the more positive future for technology like Foundation will be realized by operators like Acres’ current partner Penn National Gaming. “Penn is an example of how a really visionary guy, (CEO) Jay Snowden, and a great team of people are adapting to change very quickly,” he says. “And other people are starting to see that example of what benefits change can bring. So we’re real excited about 2022 and 2023.
“We think that a whole new era is upon us. We think that we can double casino revenues. We think we can cut costs per dollar of revenue in half. We think that we can totally transform, in the next five years, the casino gaming industry.”
He adds that this does not mean Foundation is going to replace the traditional casino management systems; the technology can improve what already exists.
“Foundation is literally what its name implies—it is the bedrock upon which we build,” says Noah Acres. “It collects the data. Now we will create applications that replace every function of a CMS, but we also invite any third party to do a better job than what we do. We’re open to creativity.”
“But besides personalization for the players and creating a more challenging, interactive game,” adds John Acres, “the big challenge for casinos now is to move from the desktop era where the existing casino management systems are stuck—where a host or other casino person has to run into a back room and get onto a desktop computer to get information, and then go back out and please the player—to where that information is inherently presented on a mobile device to the person in the moment, not just something they have to dig out and think about.”
He adds that Foundation is capable of calculating the best course of action related to that information, and lay out the best actions for that host to take. “All of that information about the player is automatically ingested, automatically calculated,” he says, “and the things that that host or service person should do for the player are laid out for them on the smartphone. It tells them what to do next.”
For Acres Manufacturing, what to do next is to educate operators on the potential benefits of the Foundation technology and what will follow in the next few years. John Acres—who was inducted into the AGA Gaming Hall of Fame in 2016 and has, so far, 149 patents to his name—is relying on the partnership with his son Noah to move the technology forward.
“I can provide the experience of where the bottlenecks are going to be. From my experience with EDT and Mikohn and Acres Gaming, I’ve got some better insights as to what the stumbling blocks down the road might be and how we can work to avoid those before we ever get there,” John Acres says. “Noah, on the other hand, brings that new energy, that new look at things… I never participated in social media, so he’s dragging me kicking and screaming into it, but it’s natural for him.”
He’ll soon have a lot more help, as this year’s IPO—expected to raise as much as $60 million—will mean expansion for Acres Manufacturing. “We’re on track (with the IPO),” John Acres says. “We’re going to use the proceeds to build Coherence, and to further our patent portfolio, which we fully expect to quadruple over the next four or five years, and to hire great people—because technology is just what people use to create the player experience. We need people who will continue to evolve with that technology.
“We want to make sure that Foundation and Coherence feed into that when that becomes the norm. We don’t want to be stuck in a world where the machines that we build today look an awful lot like the machines of 20 years ago. We’ve got to go where the rest of the world already is, or we’re just going to disappear.”
For now, Acres Manufacturing is working with Penn National to bring cashless game functionality to what eventually will be all of Penn’s properties. “I believe we’re installed on around 15,000 machines so far, and we’ll probably equip 20,000 machines this year and 100,000 next year,” John Acres says. “But you won’t see those big examples until we get a significant installed base, and until we get all the regulations in place.
“So, we’re still on the runway ready to take off. But you’ll see us in the air next year.”
This article was written by Frank Legato, Editor of Global Gaming Business Magazine
IGT continues diversity and inclusion leadership with perfect score on the 2022 Corporate Equality Index for workplace equality
LONDON, Jan. 27, 2022 /PRNewswire/ -- International Game Technology PLC ("IGT") (NYSE: IGT) announced today that it received a perfect score of 100 on the Human Rights Campaign (HRC) Foundation's 2022 Corporate Equality Index (CEI), earning the global company the coveted "Best Place to Work for LGBTQ+ Equality" designation. The nation's leading benchmarking survey for LGBTQ+ equality in the workplace, the CEI evaluates corporate policies and practices to measure an employer's commitment to workplace equality.
IGT joins the ranks of a record-breaking 842 U.S.-based companies to receive a perfect CEI score this year. The educational arm of the nation's largest LGBTQ+ civil rights advocacy group, the HRC Foundation rated businesses on detailed criteria across four central pillars:
- Non-discrimination policies across business entities.
- Equitable benefits for LGBTQ+ workers and their families.
- Supporting an inclusive culture.
- Corporate social responsibility.
"IGT earning the HRC Foundation's 'Best Place to Work for LGBTQ+ Equality' designation is a reflection of our commitment to provide a workplace culture that is welcoming, equitable and empowering to LGBTQ+ employees across the globe," said Vincent Sadusky, IGT CEO. "I wish to thank our approximately 11,000 employees worldwide, especially members of PRIDE with IGT, who together with the Office of Diversity and Inclusion embrace and activate IGT's core values and contributed to this milestone achievement."
"This designation reinforces that IGT's commitment to diversity, equity and inclusion is focused on impact," said Melissa Pursley, IGT Vice President and COO IGT Indiana and Co-Executive Sponsor of PRIDE with IGT. "Many in the LGBTQ+ community still struggle to thrive at work, and as a senior leader at IGT and a member of the LGBTQ+ community, I am proud that IGT has taken consistent steps to ensure that this is not the case for our colleagues."
"When the Human Rights Campaign Foundation created the Corporate Equality Index 20 years ago, we dreamed that LGBTQ+ workers—from the factory floor to corporate headquarters, in big cities and small towns—could have access to the policies and benefits needed to thrive and live life authentically," said Jay Brown, Human Rights Campaign Senior Vice President of Programs, Research and Training."We are proud that the Corporate Equality Index paved the way to that reality for countless LGBTQ+ workers in America and abroad. But there is still more to do, which is why we are raising the bar yet again to create more equitable workplaces and a better tomorrow for LGBTQ+ workers everywhere. Congratulations to IGT for achieving the title of 'Best Places to Work for LGBTQ+ Equality' and working to advance inclusion in the workplace."
Since 2018, IGT has implemented a range of programs, policy and systems changes, and leading practices that have promoted all dimensions of diversity to make the Company a more attractive and inclusive employer. Some of these actions include:
- Introducing gender affirming medical benefits for transgender employees.
- Offering competitive benefits for same sex partners, regardless of marital status.
- Creating gender neutral restrooms at major IGT campuses.
- Implementing more inclusive and equitable hiring processes.
- Establishing and supporting PRIDE with IGT, an employee-led and executive-sponsored Diversity and Inclusion Group.
- Facilitating both mandatory and elective employee training courses that help support IGT's diversity, equity, inclusion, sustainability, and anti-harassment commitments.
To learn more about IGT's commitment to diversity, inclusion, and sustainability, visit IGT.com or follow us on LinkedIn. To learn more about the HRC Foundation's Corporate Equality Index, visit www.hrc.org/cei.
“Zitro strongly believes in ICE London as the key international tradeshow for the European market and is enthusiastic about participating in the next edition of ICE’23, as we have always done over the last years. We are looking forward to reunite in the right circumstances and to showcase our amazing products to casino operators from all over the world”.
Gumpoldskirchen, January 27, 2022 – The NOVOMATIC Executive Board has not taken this decision lightly. Following the recent weeks’ uncertainties and after detailed analysis and risk assessment, the decision has been taken to withdraw from ICE 2022 for various reasons.
A multitude of adverse aspects – including the pandemic, logistical challenges and, last but not least, the unfavourable and unavoidable alternative date – have culminated in a situation in which participating in the show is no longer viable. The situation remains difficult to assess, due to the pandemic creating conditions that continue to prevent safe travel as well as a safe stay and participation at this gaming show – circumstances that have ultimately led to several cancellations by leading show exhibitors and participants. NOVOMATIC considers the health of its employees as well as customers and partners a top priority and has therefore decided to take this unfortunate but measured and considered step.
ICE is a key trade show for the entire gaming industry and NOVOMATIC hopes that the successful cooperation can be continued under more favourable conditions in 2023.
AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II tribal gaming market, but our customer-centric culture and remarkable growth have helped us branch out to become one of the most all-inclusive commercial gaming equipment suppliers in the world. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, highly rated social casino, real-money gaming solutions for players and operators, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more at playags.com.
AGS Investor & Media Contacts:
Brad Boyer, Senior Vice President Corporate Operations and Investor Relations
Julia Boguslawski, Chief Marketing Officer
Greentube, the NOVOMATIC Interactive division, has partnered with Rush Street Interactive (NYSE: RSI) (“RSI”), a U.S. based gaming company, to take its content live in New Jersey on PlaySugarHouse.com.
Rush Street’s customers are now able to play a selection of Greentube’s most iconic slot releases, as well as more recent content, including titles from its popular Diamond Cash™ series – Diamond Cash™: Mighty Elephant, Diamond Cash™: Mighty Sevens and Diamond Cash™: Mighty Santa.
Other slots now available on the PlaySugarHouse online gaming site include the supplier’s high-performing land-based games Apollo God of the Sun™ and Prized Panda™.
Founded in 2012, Rush Street Interactive is a market leader in online casino and sports betting in the U.S. and Latin America. RSI is currently live with real-money mobile, online operations in twelve U.S. states: Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia and Arizona. RSI is also active internationally, where the company offers its online casino and sportsbook in the regulated gaming market of Colombia on RushBet.co.
The partnership with leading operator Rush Street Interactive is a key part of Greentube’s future growth trajectory in the U.S.
Markus Antl, Head of Sales and Key Account Management at Greentube, said: “We are excited to go live with Rush Street Interactive in New Jersey. This is a big milestone for our long-term partnership with RSI and it’s exciting to bring our top performing and market proven game content, like the Diamond Cash Series, to players in the U.S.”
Richard Schwartz, Chief Executive Officer at RSI, said: “We’re delighted to have partnered with Greentube to bring these top quality and popular slot games to our players. We’re confident our customers will thoroughly enjoy the fantastic portfolio of games Greentube has to offer, and we look forward to further collaborating with them in other markets throughout the U.S.”
27 January 2022 – Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) is pleased to announce the launch of GO FISH!™, a fishing-themed online and mobile slot game, which offers players a wealth of fishing fun with 1,024 thrilling ways to win.
With a reel configuration of 6×4, GO FISH! has a unique reel spin mechanic that will keep players fishing for more. Set in a colorful coral reef, GO FISH!’s vibrant backdrop and exotic fish symbols, coupled with its tropical steel drum soundtrack gives players an entertaining and immersive iGaming experience.
Three standard spinning reels in the center are surrounded by an innovative wrap-around reel that moves right to left around the three standard reels, creating a set of 20 symbols in view. Every winning symbol forms part of a dynamic cascade. The game’s eye-grabbing reel modifiers include the expanding wilds and the Whale Whirlpool, which is activated when the whale swims behind or in front of the reels and flips its tail creating a whirlpool and a new reel combination.
Three or more GO FISH! scatters anywhere in view during the base game award the Free Spins bonus. Each winning Cascade increases the unlimited multiplier by one. During Free Spins, water wheel symbols replace the GO FISH! scatters on the reels. Getting three or more water wheel symbols in view awards the Water Wheel Bonus for big wins and an eely great time!
Steve Collett, Chief Product Officer at Inspired said: “We’re thrilled to kick start the year with the launch of GO FISH!, a fun game with an engaging new reel spin mechanic that wraps fully around three standard spinning middle reels to create an innovative and refreshing new gaming experience. It is the latest installment of our fishing-themed slots within our diverse and thriving portfolio of player-favorite and successful titles. The game’s bright, warm colors and upbeat soundtrack will transport players to the tropics for some winter sun, while in the comfort of their homes, or on the go. GO FISH! is set to become this year’s most fintastic fishing game launched on the iGaming market. So clam-down and GO FISH!”
GO FISH! is a medium-volatility game with a return to player (RTP) rate of 95.01%, aimed at the casual online casino player.
Available on mobile and online.
Head over to Inspired’s website to sample GO FISH! here:
For all of Inspired’s other online and mobile games, head here: https://inseinc.com/interactive/games
Every issue we ask slot manufacturers what tools and strategies slot directors can benefit from that they might not be taking full advantage of.
In this article we interviewed Cody Herrick (CH), Senior Director of Game Design and Mike Trask (MT), Vice President of Product Marketing & Global Communications, Ainsworth Game Technology, and Dan Schrementi (DS), President of Gaming, Incredible Technologies
From left: Cody Herrick, Senior Director of Game Design, Ainsworth Game Technology; Mike Trask, Vice President of Product Marketing & Global Communications, Ainsworth Game Technology; Dan Schrementi, President of Gaming, Incredible Technologies
What should be the most significant change or strategy that Tribal casinos should focus on for their gaming product in 2022? (Is it more about connecting social gaming and on-property machines? Is it addressing new layouts due to social distancing? Is it changing up the slot floor mix?)
CH/Ainsworth: We are seeing new layouts and changes due to social distancing have an impact on game performance. Casinos and manufacturers both need to communicate better about floor changes. We want to make sure to provide the best options to fit a casino floor. Manufacturers and casino properties similarly must communicate better about how online gaming – both real money and social – are being used in Tribal markets. Both issues will significantly drive our product strategy.
DS/Incredible: Tribal operators have always been able to embrace innovation in gaming faster than large commercial operators can. Additionally, Tribal operators are the only operators who can run Class II games. 2022 should focus on the integrations of new, bold technologies to a Tribe’s operation – both with the games on the floor and online. Additionally, Tribes should look for opportunities to marry Class II opportunities into this strategy. Class II affords developers different ways to create gaming experiences that only Tribes can offer.
MT/Ainsworth: The success of our Showroom Live events has been tremendous. We have done dozens of live demos of our products, such as those in partnership with Tribal Gaming & Hospitality, but also one-on-one with customers who wouldn’t typically visit our Las Vegas headquarters or a big tradeshow. These have given our partners the chance to speak directly with our game developers, product managers and executives in real time while they see the products. We have done this both in our office, and at G2E and NIGA. Even as live events come back, I don’t see that kind of communication going away.
DS/Incredible: We have always offered custom video advertising integrated with our slot machines as a value-add of doing business with us. Most of our games ship with video signage that sits between the machines to create unique shapes and allow our art team to work with properties to collaborate on advertising for their floor. The pandemic brought on a new purpose for these separators – creating wider spacing and adding in pandemic-related messaging. Wider casino floors and bank layouts will be here to stay, and we will continue to offer this service for our customers.
During the last year, what have been the biggest “aha moments” from the slot vendor side, and will these change the way that you do business and develop products in 2022?
DS/Incredible: The biggest “aha moment” from our point of view is the emphasis on product diversification in our industry. Being a well-rounded vendor who can service multiple segments is more critical than trying to dominate the charts in one segment. COVID-19 shutdowns, supply chain delays, remote work – these are just some of the challenging examples that forced slot manufacturers like Incredible Technologies to pivot. Strengthening our portfolio with “Land-Based versus Online,” “Class III versus Class II, HHR,” “Slots versus Table Games” are just some of the ways that we have grown to prepare for the year ahead. Look across the industry and you will likely find similar examples from all of us on the vendor side.
Social distancing protocols shifted the layout of our gaming floors for a time. How are you as a gaming manufacturer addressing this in your product and layout? What are your clients asking for today?
MT/Ainsworth: The most tangible example of this is the launch of our A-STAR Curve XL cabinet. Our initial launch focuses on three-game pods with attractive infills between the games. This sort of configuration naturally provides social distancing. Perhaps in the past, we would have had launches with some kind of side-by-side seating.
DS/Incredible: Our industry has always known that smaller bank configurations in circular or triangular shapes were the best producing in a casino’s retail environment. Many operators have been space or power-constrained, preventing investment of time and money to reconfigure this way. The pandemic offered up the time for many operators to do these upgrades, and the effect is still carrying through today. Just this week, I heard my first request from an operator working on a large expansion saying, “our expansion area will only feature circular pods.” With time, the days of the long “grocery aisles” of games will be gone.
This article was written by and appeared in Tribal Gaming and Hospitality Magazine.
LAS VEGAS, Jan. 26, 2022 /PRNewswire/ -- Everi Holdings Inc. (NYSE: EVRI) ("Everi" or the "Company"), a premier provider of land-based and digital casino gaming content and products, financial technology, and player loyalty solutions, announced today that Secil Tabli Watson and Paul Finch have been appointed to the Company's Board of Directors (the "Board") effective February 1, 2022. Both Ms. Watson and Mr. Finch are well-respected, experienced business and financial executives who have been determined to satisfy the criteria for independent directors for the purposes of New York Stock Exchange rules, applicable Securities and Exchange Commission requirements, and the Company's Governance Guidelines. They have been appointed to serve as members of the Board's Audit Committee, Nominating and Governance Committee, and Compensation Committee. Their appointments, together with the previously announced addition of Randy Taylor to the Board in conjunction with becoming Chief Executive Officer on April 1, will expand the size of the Board to ten members.
Ronald Congemi, Lead Independent Director of the Board, has informed the Company he will retire from the Board and will not stand for reelection at the Company's 2022 Annual Meeting of Stockholders, which is currently scheduled for May 18, 2022. The Board has selected Atul Bali, a member of the Board for the last two years, to become Lead Independent Director upon Mr. Congemi's retirement.
Michael Rumbolz, Chairman and Chief Executive Officer of Everi, said, "We are delighted to welcome Secil and Paul to Everi. Their achievements and distinguished experience make them ideal additions to the Board of Directors. Secil's global and digital experience as former Head of Digital Solutions at Wells Fargo and Paul's successful leadership of Early Warning Services and its collaborative launching of the banking industry's first real-time payments network Zelle® bring to the Board a wealth of business and financial industry knowledge. We look forward to benefiting from their insights and counsel as we focus on executing our growth strategies that will propel Everi on its path of building value for our stakeholders. At the same time, we want to thank Ron for his distinguished service to our Board. Everi will miss his insight and contributions."
Secil Tabli Watson
Ms. Watson has more than 25 years of experience in early start-up, large corporate and management consulting environments with deep understanding of digital, banking and financial technology. Until March 2021, as Executive Vice President and Head of Digital Solutions at Wells Fargo, she was responsible for digital transformation and oversaw innovations in payments, cyber-fraud and customer experience, including enhancing the bank's capabilities in the areas of mobile, authentication, fraud prevention, open banking APIs and P2P payments. During her 18 years at Wells Fargo, she transformed the bank's digital operations, managed key enterprise digital channels for consumers, businesses and commercial customers, and managed product P&Ls. She will bring to the Board a global perspective, having managed globally dispersed teams, including working in various geographies such as Australia and the United Kingdom.
Ms. Watson is an independent director of Bank of Marin Bancorp and Bank of Marin, Mclarend Technology Acquisition Corporation, a Special Purpose Acquisition Company focused on acquiring fintech companies, and Landed, a start-up whose mission is to help essential workers own their homes, and she advises Fortune 500 and growth companies on digital transformation and product strategy. She is a long-time practitioner of Diversity and Inclusion workplace programs, an advocate for conservation, and passionate about creating great customer experiences that deliver both business and community value.
Mr. Finch is an accomplished entrepreneur and corporate leader. He was the chief executive officer of Early Warning Services, LLC from 2003 to 2019 and successfully guided Early Warning through several transformations, beginning with the transition to a bank-owned consortium model in 2006, and continuing with a series of strategic acquisitions and partnerships. In 2017, together with financial institutions across the U.S., Early Warning launched Zelle®, the banking industry's first real-time payments network. With more than 1,000 financial institutions, the Zelle Network includes small community banks and credit unions together with the largest national banks. Under his leadership, his team achieved consistent annual growth and established Early Warning as the pre-eminent provider of real-time payments, risk and authentication solutions to financial institutions nationwide.
Mr. Finch began his career in the payments industry as the founder and CEO of ACH Systems, an electronic payment technology outsourcing company specializing in the processing and settlement of U.S. ACH transactions. Subsequently, he headed global operations, technology and customer support at eFunds corporation. He is the president of the Finch Family Foundation, a non-profit organization in Phoenix dedicated to serving children and families in need, as well as an independent member of the Boards of FormFree Holdings Corporation, Capital Markets Gateway LLC, and Aiya Financial Technologies, innovative privately owned technology companies serving the financial industry. In 2017, Mr. Finch was named one of the 10 most innovative CEOs in Banking by Bank Innovation magazine
Mr. Bali joined the Everi Board in 2019. He currently serves as Chairman of The Football Pools Ltd, the oldest pool betting organization in the world and Instant Win Gaming Ltd., a provider of mobile instant win games to state lottery operators in Europe and North America. In addition, Mr. Bali is an investor in, and advisor to, a range of privately held lottery, sports betting, igaming and fintech businesses. He also serves as a director on the board of Rainbow Rare Earths PLC, a UK listed producer of Rare Earth Metals with operations in South Africa and Burundi.
Having qualified as a Chartered Accountant with KPMG, Mr. Bali joined GTECH Corporation (now IGT) in 1997, and over 13 years held various executive positions, including President and CEO of GTECH G2. Subsequently, he served as CEO of XEN Group from 2010 to 2012 and thereafter in divisional President & CEO roles at Aristocrat Technologies Inc. from 2012 to 2014, RealNetworks, Inc. from 2014 to 2015, Gaming Realms PLC where he served on the board of directors from 2014 to 2018 and held the position of Deputy Chairman from 2015 to 2018 and Chairman of the Board of Meridian Tech Holdings Ltd from 2016 to 2021.
Greentube, the NOVOMATIC Interactive division, is inviting players to luxuriate in elegant surroundings in its latest Asia-set title Power Prizes™ - Noble Peacock™.
A beautiful slot garden is the serene setting for a game that transports players to a feature-packed environment resplendent with lotus flowers and the stylish Noble Peacock itself.
Landing six or more coins across the five reels triggers the Power Prizes™ bonus feature, where the Grand Jackpot can be claimed. The number of triggering coins that appear determines the number of bonus spins awarded in Power Prizes™.
Three or more Lotus scatter symbols trigger the free spins feature, where up to 24 spins can be awarded, depending on the number of lotus symbols received. Bigger wins are also possible within the free spins feature, with all royal symbols (A, K, Q, J, T) removed from the reels.
Additionally, the Red Envelope landing on the third reel sets in motion a thrilling feature where up to four additional coin symbols are added to existing symbol positions on the reel set, potentially moving the player closer to the Grand Jackpot.
Steve Cross, Director of Games Development and Operations at Greentube, said: “Our Asia-inspired theme games have proven to be consistent performers and we are pleased to add to our portfolio with this latest example, which is packed with jackpot potential and engaging features.
“Our development team has performed great work in designing an immersive and beautiful playing environment that will be enjoyed by players around the world.”
A new location for 88 Link in Galicia, this time in the Boiro gaming hall of the well-known KIROLBET brand.
Zitro’s Allure cabinet includes three 27" Full HD screens. This cabinet also features the ‘SynchroScreens’ multimedia system that synchronizes the top screens creating an incomparable visual spectacle. 88 Link brings together in a single game such innovative features as the multiway game mechanics with Zitro’s popular bonus Link, providing players with an extra dose of entertainment.
According to KIROLBET’s managers, “Customers are receiving this novelty with great enthusiasm, since it is a different product that provides our customers with ways to play for multiple tastes”.
As Angel Montes, from Zitro, says, “88 Link is consolidating in Galicia every day a little more in new gaming properties, so I want to thank KIROLBET for being part of this consolidation”.
Zitro’s library of Video Bingo games and the progressive multigame Pick & Win are available to players for the first time in the jurisdiction of the City of Buenos Aires, at the hand of the distinguished Codere Group. The Loteria de la Ciudad de Buenos Aires, Sociedad del Estado (LOTBA), the gaming regulatory body of the autonomous city of Buenos Aires, has approved Zitro’s Digital Games, in casinos licensed in this jurisdiction.
After years of roaring success throughout land-based casinos around the world, players in the autonomous city of Buenos Aires, can now enjoy these games from their mobile, tablet or desktop. Thanks to Zitro Digital, the thrill and excitement of these high-performing multigames are now just one click away.
Salo Leder, Regional Director for Codere Online said, “We are continuously working to bring the best entertainment offer to clients in Argentina, and for this we have a partner that provides us with a very broad portfolio of online video bingo and Zitro video slots games, which has proven to be a success in land-based casinos. We are convinced that players will enjoy the same success in the online channel and that it will support our omnichannel growth strategy”.
Alejandra Burato, Zitro’s Regional Director for Latin America, added: “It is an outstanding achievement to watch Zitro Digital growing steadily and opening the way to new online casino markets not only in Argentina but across all continents. Our goal is to create a product that is as successful and profitable to operators as our land-based games. It takes commitment and hard work to achieve this, and as a team we are proud to see it become a reality. Having our games approved by the LOBTA is another step towards the expansion of Zitro Digital with city operators, and we are confident that it will be followed by many other games that have made Zitro a global leading casino supplier throughout the years. We are extremely grateful to Codere Group for the trust they have placed in us, and we are truly excited about adding new game titles soon”.