Inspired Launches 'The Virtual Grand National' With Paddy Power
New York, December 13, 2018 - Inspired Entertainment, Inc. (“Inspired”) (NASDAQ: INSE) today
announced the first retail launch of their newest virtual horse racing product ‘The Virtual Grand
National’ with Paddy Power Betfair plc. across the bookmaker’s full retail estate of over 620 stores in
the UK and Ireland.
Paddy Power are the first operator to go live in retail venues with The Virtual Grand National, an
official licensed product with The Jockey Club featuring a full recreation of the iconic Aintree
racecourse. The Virtual Grand National is displayed on Paddy Power TV, alongside real live racing,
as a featured event where customers can place their bets in venue with new events approximately 10
times a day.
The Virtual Grand National provides new betting opportunities, larger prizes, and all the thrills and
spills of the world’s most famous steeplechase presented in the latest cutting-edge graphics and
“Paddy Power is a great partner and a long-time valued customer,” said Steve Rogers, Chief
Commercial Officer of Virtual Sports at Inspired. “We are very proud of the final product and hope
that Paddy Power customers will enjoy being able to experience the excitement of the Grand National
all year round.”
Every year, one in four Britons bet on the Grand National, the world’s most famous and prestigious
horse race, which attracts over 600 million viewers, making it one of the most watched televised
sporting events of the year.
For the last two years running, Inspired has teamed up with ITV and Carm productions for a broadcast
of The Virtual Grand National. With Inspired’s Virtual Horse Racing engine as the centerpiece, the
show attempts to predict the winner of the Grand National using mathematical algorithms.