Ainsworth to partner with Loren Nelson for Reno game development studio

Ainsworth Gaming Technology Wednesday announced a partnership with Loren Nelson to create a game development studio in Reno, Nevada.

Nelson has created video slot content for more than three decades and has worked for IGT, Sierra Design Group, Bally’s, and Everi. His new team will concentrate on creating “trendsetting, innovative slot content” for Ainsworth to complement current products.

Ainsworth Chief Technology Officer David Bollesen said in a statement that in the past year, the company has revamped studios in Sydney, Australia and Las Vegas, and opened a new game development studio in Austin, Texas.

“Now we are adding our fourth studio in Reno,” Bollesen said. “These developments teams will focus on developing a more diverse and creative range of games aimed at improving performance in all markets.”


story written by Rege Behe, lead contributor to CDC Gaming Reports