August 5, 2020. International Game Technology PLC has announced that it will install its IGT ADVANTAGE casino management system at Crown Sydney, the AU$2.2 billion high-end hotel and casino being developed by Crown Resorts and due to open in Sydney early next year.

The IGT ADVANTAGE system will connect live and electronic table games (ETGs) at the exclusive, tables-only VIP casino, located within the Barangaroo precinct overlooking Sydney Harbour.

Cashless Gaming is Coming Fast to Casinos

The revolution, also called contactless in our COVID-sensitive world, is a front-burner issue for casinos, regulators and investors as various companies introduce products they hope will boost their market share and bottom lines.

Fantini Research writer Hannah Wilmarth has written a two-part series on contactless gaming.

Part One focuses on regulatory status in a sample of key states. Part Two, examines the competing products being rolled out by gaming technology and payment companies.

For information on how you can get copies of this Special Report, call +1 302 730 3793 or email Subscriptions@FantiniResearch.com.

Learn more about Fantini Research at www.FantiniResearch.com

From creating hashtags to developing an entire campaign, the world of social media can be quite confusing. As social media continues to redefine effective advertising strategy through its use of complex algorithms, it is more important than ever to stay up-to-date and in the know.

 Although daunting at times, our blog aims to add simplicity to the world of social media and to your next big campaign. Below you’ll find six handy tips we use at Buzz when posting to social media.

Understand your strategy

First off, begin your planning by truly understanding your particular strategy and objective. It is important to map out your social media campaign’s primary objective before diving in head first. Understanding your objective will help you decide what platform or platforms to promote on, where you will spend your advertising dollars, and your overall prioritization of tasks.

Choose your platform

Once you have your goals established, carefully select which social media platform you will target. When analyzing and selecting your platform, keep your target demographic in mind and particularly where you will have the best chance of reaching this audience. A great way to know which platform may work best is by simply looking at your competitors and seeing what has or has not worked for them. In addition, it is important to know which platform(s) perform well organically for you, meaning that you currently have an existing audience that engages in your posts regularly. An organically driven social media platform will help save you advertising dollars and extend your reach.

Focus on format

Next, make sure your ad format fits the social media platform you plan on utilizing. If you are promoting videos or images, YouTube or Instagram will most likely be your best bet, while the Twitter sphere is primarily based upon text.

Know your audience

If you’re looking further into depicting your audience, start by finding the middle ground of your audience.  Targeting your audience can be difficult and may take A/B testing to see results, especially while trying to make sure you maintain your brand voice and identity.   In order to define the middle group of your audience, you must know your core customers’ demographics.  Knowing these key demographics will allow you to test audience behavior within that specific group of people.  This can be based off of their location, if they travel to your location, or whether they just have a general interest in your market.

Capitalize on creative content

What do your ads look like?  Don’t jeopardize your targeted platform and demographic selection with unattractive creative content.  When posting and promoting on social platforms, it is important to ensure that your posts or images are not two wordy and have simple images.  By keeping your words nice and clean, typically in the center of your image, is what we have found to perform the best.  

Blend paid and organic

Another topic to touch on is to ensure that you blend your organic posts with your paid posts.  If a customer is browsing through Instagram and clicks on one of your paid ads that pops up, it is important that your homepage has a strong level of brand maintenance and identity throughout your other posts. 

By following our guidelines for social media advertising, you can feel confident in the social media world. For any assistance, please feel free to contact us today!

 
HAMDEN, Conn.--(BUSINESS WIRE)--Aug. 5, 2020-- TransAct® Technologies Incorporated (Nasdaq: TACT) (“TransAct” or the “Company”), a global leader in software-driven technology and printing solutions for high-growth markets, today announced the launch of its Employee Wellness Screenings function through the company’s industry leading BOHA! ecosystem. This new BOHA! module will streamline operators’ COVID-19 employee health checks by eliminating the need for cumbersome pen-and-paper forms with a convenient mobile app that will either greenlight employees that can work or identify employees that need to stay home.

“As restaurants adjust to the new normal of operating standards, Operators are now faced with a multitude of new health and safety protocols. Our BOHA! Employee Wellness module offers a safe and secure employee screening process. As employees arrive to work they use BOHA! Wellness on a tablet or handheld to fill out a wellness questionnaire, including if their temperature is in or out of range. The app can automatically alert the manager to send someone home and even staff at the Corporate office can get a report with employee screening results for one or all locations. The new BOHA! Employee Wellness module gives food service operators an intuitive digital solution, with powerful reporting and analytics that provides critical insights into how these programs are being managed at the location level. Ensuring the health and safety of all employees and patrons is of the utmost importance and we are excited to offer this solution to our customers,” said Bart C. Shuldman, Chairman and CEO of TransAct Technologies.

The new BOHA! Employee Wellness function can be included as part of the broader BOHA! COVID Readiness and Prevention Program that includes COVID-related checklists, Digital Menus and Clean2Eat labels. The BOHA! COVID Readiness and Prevention Program ensures employee safety while reinforcing new and updated standard operating procedures with digital accuracy and accountability so operators can reopen and operate in the safest, cleanest, most compliant way possible for both employees and guests.

BOHA! is the first single-vendor solution to combine applications for Grab N’ Go Labeling, Food Safety Labeling, Temperature Monitoring of Food and Equipment, Inventory Management, Timers, Food Recalls, Checklists & Procedures, Equipment Service Management and Delivery Management in one integrated platform. Each BOHA! solution combines cloud-based SaaS applications with hardware and accessories to deliver superior results for critical back-of-house operations. BOHA! offers a one-stop solution for restaurants and food service companies to address their current back-of-house operating requirements while providing a future-ready platform capable of addressing back-of-house operations. BOHA! Terminal TEMS ensures only approved apps and functions are available on the device.

For more information on the Company’s BOHA! ecosystem, please visit www.transact-tech.com/restaurant-solutions/boha.
LONDON – Aug. 5, 2020 – International Game Technology PLC (“IGT”) (NYSE: IGT) announced today that the Company’s latest Sustainability Report has ranked in the Top 10 worldwide in the Credibility Through Assurance category of the 2020 CR Reporting Awards (CRRA).

IGT’s annual report was selected by a voting jury of registered CRRA stakeholders for seventh place among entries from multiple industries and sectors around the world. A total of 81 companies vied for recognition in the awards program, which features 10 categories. IGT was the only gaming company selected as a finalist in the program.

Now in its 13th year, the CRRA is the only independent annual global awards program recognizing organizations that set new standards of excellence and leadership in corporate social responsibility (CSR) reporting.

The Credibility Through Assurance category recognizes companies that engage independent third parties to verify aspects of their reports, and that publish their methodology, conclusions, and recommendations.

"IGT’s externally audited Sustainability Report demonstrates our drive to create value globally, enhance our socially responsible citizenship, and report on our initiatives transparently,” said Wendy Montgomery, IGT Senior Vice President, Global Brand, Marketing, and Communications. “By being recognized for the quality, reliability and integrity of our report, we proudly count ourselves among multinational CSR leaders in industries including food and beverage, apparel, and natural resources, while reaffirming our CSR leadership in the gaming industry.”

IGT actively focuses its corporate social responsibility strategy on nine of the United Nations' Sustainable Development Goals to continue strengthening its corporate leadership through advanced sustainability practices. Its latest report, available at IGT.com/sustainabilityreport, outlines the Company’s 2018 achievements supporting the global communities it serves through a wide range of customer interactions, community involvement, and employee engagement activities.

For more information, visit IGT.com, or go to Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt.

Fantini Research’s latest special report Contactless Gaming: Mobilizing the Money offers insights on the status of contactless gaming in the industry.

The expansion of cashless gaming regulations in Nevada could pave the way for the industry’s latest revolution.

Global Payments was one of the companies that shared products and insights with Fantini.

The company shared details on app VIP Mobility:

Global Payments VIP Mobility

Consumers are increasingly opting for contactless environments and choosing not to keep physical money on hand. To cater to this demand, the gaming industry is shifting to deliver an alternative, cashless experience that many guests now prefer. Cashless gaming has the power to give patrons the freedom of digital ticketing and uninterrupted play while allowing casino operations to tap a more cost-effective, secure payment method on the floor.

With the help of Global Payments Gaming SolutionsDownstream Casino Resort (Quapaw, Okla.) has successfully enabled the use of VIP Mobility, the industry’s first mobile solution enabling true cashless casino gaming, on its casino floor.

Traditional forms of wagering and betting leave casino operators and their patrons with an inconvenient, expensive and insecure experience. However, VIP Mobility transforms casino gaming to provide a seamless and secure player experience from funding through cash-out. Patrons can quickly create digital TITO tickets on their mobile devices, easily pair their device to any slot or table game by scanning a QR code and reload funds right from their phone. Once playing is complete, guests can immediately retrieve funds, ensuring play is never interrupted to get cash.

“Consumers are choosing to go cashless in virtually every aspect of their daily lives, so funding play on the casino floor should not be any different,” said Christopher Justice, president of Global Payments Gaming Solutions. “With VIP Mobility, Downstream Casino Resort is equipped with the tools needed to cater to consumer demand while ensuring patrons enjoy convenient and flexible gaming options to boost their experience.”

Check out our Cashless Gaming solutions or visit our Resource Center to learn more.

Fantini Research’s latest special report Contactless Gaming: Mobilizing the Money offers insights on the status of contactless gaming in the industry.

The expansion of cashless gaming regulations in Nevada could pave the way for the industry’s latest revolution.

Scientific Games was one of the companies that shared products and insights with Fantini. 


SGMS’ Unified Wallet is a cashless app that allows players to access funds via mobile device to use on slots and table games:


SGMS Unified Wallet


The Social Distancing Module includes distancing features and schedulers. Click here to view. 


Automated Game Sanitization identifies games for casino employees that need to be sanitized after a customer finishes playing. Click here to view. 

Fantini Research’s latest special report Contactless Gaming: Mobilizing the Money offers insights on the status of contactless gaming in the industry.

The expansion of cashless gaming regulations in Nevada could pave the way for the industry’s latest revolution.

Konami was one of the companies that shared products and insights with Fantini, as well as provided a presentation, which you may view by clicking here.

Fantini Research’s latest special report Contactless Gaming: Mobilizing the Money offers insights on the status of contactless gaming in the industry.

The expansion of cashless gaming regulations in Nevada could pave the way for the industry’s latest revolution.

IGT was one of the companies that shared products and insights with Fantini.

The company provided a visual overview of its cashless offering:

IGT cashless innovation

Fantini Research’s latest special report Contactless Gaming: Mobilizing the Money offers insights on the status of contactless gaming in the industry.

The expansion of cashless gaming regulations in Nevada could pave the way for the industry’s latest revolution.

Everi was one of the companies that shared products and insights with Fantini.

QuikTicket is a cash replacement that can be obtained at an Everi self-service kiosk to be used at machines:


QuikTicket

The Wallet allows players to store multiple payment methods and move funds in and out of their accounts:

Wallet

TransAct® Technologies Incorporated (Nasdaq: TACT) ("TransAct" or "the Company"), a global leader in software-driven technology and printing solutions for high-growth markets, today announced that it has secured new BOHA! agreements with ten small- and mid-market operators. These new customers include fast casual, full service, and convenience store concepts, showcasing the flexibility of TransAct’s industry leading BOHA! solutions. The company expects to deploy 74 new BOHA! terminals with an Average Annual Recurring Revenue Per Unit of at least $650.

"The value and adaptability of our BOHA! ecosystem continues to be proven by the wide range of operators who see the obvious cost and operational benefits provided by our system," said Bart C. Shuldman, Chairman and CEO of TransAct Technologies. "Food Service concepts of every stripe and size can see real, day-to-day improvements in their work flows and productivity when they implement our suite of BOHA! solutions. These new customers represent vastly different concepts, from breweries to catering, proving that no operator is too small or too niche for our BOHA! ecosystem."

BOHA! is the first single-vendor solution to combine applications for Food Safety Labeling, Temperature Monitoring of Food and Equipment, Inventory Management, Timers, Food Recalls, Checklists & Procedures, Equipment Service Management and Delivery Management in one integrated platform. Each BOHA! solution combines cloud-based SaaS applications with hardware and accessories to deliver superior results for critical back-of-house operations. BOHA! offers a one-stop solution for restaurants and food service companies to address their current back-of-house operating requirements while providing a future-ready platform capable of addressing back-of-house operations. BOHA! Terminal TEMS ensures only approved apps and functions are available on the device.

For more information on the Company’s BOHA! ecosystem, please visit www.transact-tech.com/m/restaurant-solutions/

Every players’ passion for adventure reaches new heights in Aristocrat’s all-new Zorro Wild Ride.

Designed exclusively for Aristocrat’s flame55™ cabinet, Zorro Wild Ride combines reel growth with the thrill of persistent wilds, cumulative multipliers and progressive jackpots.

Zorro’s alias, Don Diego de La Vega, is a rewarding character that players will encounter throughout the game, mysteriously changing into wilds, wild multipliers or jackpot symbols. In addition to the Free Games with infinite retriggers and sticky wilds, stacked Don Diego symbols provide the opportunity for players to land a screenful of wilds on just one spin.

With player selectable denominations and jackpots at all bet levels, Zorro Wild Ride offers an engaging experience for all players.

Zorro Wild Ride turns your players into heroes. Visit www.aristocrat-gaming.com/wildride and bring the excitement of Zorro’s Wild Ride to your floor today.

Zorro_Wild_Ride_by_Aristocrat_low_res.png

Meter Image Capturing has expanded its customer base!

The Peppermill Resort & Casino, along with its sister property The Western Village in Reno, Nevada are the newest users of the Meter Image Capturing system. These properties have ditched the pen and paper and are now scanning progressive meters, vastly expediting the progressive meter reading process. The newest operators in Reno will join Soboba Casino Resort in San Jacinto California as well as Coushatta Casino Resort in Kinder Louisiana as users of the MIC system.

LONDON--(BUSINESS WIRE)--GAN Limited (the “Company” or “GAN”) (NASDAQ: GAN), a leading business-to-business supplier of internet gambling software-as-a-service solutions primarily to the U.S. land-based casino industry, today announced the appointment of Marcus Yoder as Senior Vice President of Sales, reporting to Chief Commercial Officer Jeff Berman. His primary responsibilities include sales, services and B2B marketing.

Jeff Berman, Chief Commercial Officer of GAN, commented:

“We are thrilled to welcome Marcus to our team. His years of experience and expertise in leading companies into new markets—driving revenue growth, building strategic alliances, innovating marketing and product campaigns, and negotiation/diplomacy with government entities and key stakeholders—both within and without the gaming technology industry will prove invaluable as GAN continues to execute on its growth strategy. While we have had great recent success in winning new clients, Marcus will play a key role in helping us to accelerate the progress we make in our new business pipeline as additional states and markets come online.”

Mr. Yoder commented:

“I am pleased to be joining GAN at this exciting juncture in the Company’s growth trajectory. Having been living and breathing the gaming technology industry for the past decade, I clearly see the opportunity that lies before us and look forward to working closely with Jeff and the GAN team on driving the go-to-market strategy forward in the months and years ahead.”

Mr. Yoder possesses over 20 years of business development and marketing experience in a variety of industries, including high tech, consumer electronics and life sciences. Mr. Yoder most recently served as Vice President, Regulated Markets Business Development at Gamblit Gaming, LLC, a leading technology provider focused on enabling a wide range of game genres to accommodate gambling experiences in online and on-site deployments worldwide. From 2010 to 2014, Mr. Yoder served as Executive Director, IGT Interactive, where he drove the go-to-market strategy, sales and global business development for the $154 million online and mobile division for Las Vegas-based multinational gaming company International Game Technology.

Mr. Yoder earned a bachelor’s degree in German and International Management from the University of Tennessee and an International MBA, Finance and Marketing from the University of Chicago’s Booth School of Business.
LAS VEGAS, Aug. 03, 2020 (GLOBE NEWSWIRE) -- Everi Digital, the online gaming division of Everi Holdings Inc. (NYSE: EVRI) (“Everi” or the “Company”), the casino gaming industry’s single source provider of gaming products, financial technology and loyalty solutions, has partnered with ROAR Digital LLC, a joint venture created by MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC), to launch three of its long-time player popular three-reel mechanical titles on Borgata Online Casino, BetMGM, and Party Casino New Jersey.

Smokin' 777®, Meltdown®, and Double Ruby® are available for play now on these market leading brands for online real-money gaming in New Jersey. In addition, Everi Digital will launch Hot Spot 777®, an exclusive title for GVC Holdings Plc. in August 2020. Additional titles are expected to follow this initial launch.

“At Everi, we consider ROAR Digital to be a leading premiere operator, and this partnership is another significant milestone for our Digital business. It enables us to introduce our world-class gaming content to more online players and expands the footprint of our proprietary, state-of-the-art remote game server (RGS),” said David Lucchese, Executive Vice President, Sales, Marketing, and Digital, for Everi. “This move further strengthens the deep relationship with MGM Resorts International, GVC and ROAR that already exists with our Games, Digital and FinTech businesses.”

“We are excited about the opportunity to deliver some of the industry’s best performing land-based titles to our gaming titles for online play in New Jersey courtesy of Everi Digital,” said Matthew Sunderland, ROAR Digitals Vice President of Gaming. “Our integration with Everi’s RGS will enable us to seamlessly add Everi’s compelling gaming content to our online gaming platform, which in turn helps us bring new and exciting gaming experiences to our existing and growing customer base.”
LONDON, Aug. 3, 2020 /PRNewswire/ -- International Game Technology PLC (NYSE: IGT) today announced that it will boost its momentum in the growing U.S. sports betting market through a multi-year agreement with leading sports betting and iGaming provider, FanDuel Group. Under the terms of the agreement, IGT's PlaySports platform will power all of FanDuel Group's new and existing retail FanDuel Sportsbooks across the U.S. through September 2024. Additionally, FanDuel Group agreed to offer IGT PlayDigital's PlayCasino games in states where FanDuel Group online casinos operate.

The multi-year agreement builds on IGT and FanDuel Group's successful technology partnership that currently extends across nine U.S. states and includes the FanDuel Sportsbook at Meadowlands Racing and Entertainment in East Rutherford, N.J. — the country's highest-volume sportsbook. The agreement also expands the distribution of IGT PlayDigital's PlayCasino games that span slots, blackjack, roulette and more. FanDuel Group is currently leveraging top-performing IGT PlayCasino games such as Wheel of Fortune® Triple Extreme Spin, Triple Red Hot 7s Free Games, and Red Hot Tamales!® within its mobile wagering apps and websites in New Jersey and Pennsylvania.

"IGT's PlaySports platform has been integral to FanDuel Sportsbook's expansion in the U.S., as we currently leverage it to power America's #1 Sportsbook," said Matt King, FanDuel Group CEO. "IGT is the strategic partner that we will lean on to help us expand our retail footprint across the U.S. IGT's PlaySports platform enables us to create an intuitive, technologically driven customer experience at our world-class retail sportsbooks for our customers, while its PlayCasino content enables FanDuel to deliver premium mobile casino entertainment in new and existing markets."

"IGT's multi-faceted, multi-year PlaySports platform technology and iGaming content agreement with FanDuel Group pairs the leading content and B2B sports betting provider with one of America's most respected sports betting operators to propel an already winning partnership to new levels and create an abundance of opportunity for both parties," said Enrico Drago, IGT PlayDigital Senior Vice President. "IGT and FanDuel Group are positioned for continued success in the U.S. and we are committed to fueling FanDuel Sportsbooks' sustained growth through our proven, market-ready platform, player-preferred game content and self-service betting technologies."

Since 2018, IGT and FanDuel Group have together achieved a range of significant performance milestones such as:

- Launching FanDuel Retail Sportsbooks in eight U.S. states, including New Jersey, New York, Pennsylvania, West Virginia, Iowa, Indiana, Michigan, and Mississippi.

- Launching online sportsbooks in five U.S. states, including New Jersey, Pennsylvania, West Virginia, Indiana and Colorado.

- Operating the largest volume retail sportsbook in the U.S. at Meadowlands Racing and Entertainment in East Rutherford, N.J.

- Deploying more than 200 IGT PlaySports self-service kiosks at FanDuel Sportsbooks across the U.S.

- Leveraging high-performing PlayCasino slot and table games to fuel FanDuel's mobile leadership in New Jersey and Pennsylvania and drive strategic growth across the entire mobile segment.

For more information, go to Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt. To learn why winners choose IGT PlaySports, visit IGT.com.
LAS VEGAS, NEVADA (JULY 30, 2020) – Aristocrat Technologies announced today the world premiere of the newest evolution of the fan favorite, Dragon Link™, at Seminole Hard Rock Hotel & Casino Tampa. The property is the first to receive the newest iteration of the game which offers high- and mid-denomination bets and a larger linked or standalone jackpot.

“We’re excited to partner with Seminole Hard Rock Hotel & Casino Tampa to debut this progression of Dragon Link,” said Jon Hanlin, senior vice president of commercial strategy and business analytics. “At Aristocrat, we continue to invest in the games that our players know and love to provide new gaming experiences they’ll enjoy.”

Now offering mid and high denomination sets ranging from $0.10 to $25, this high volatility version of Dragon Link will also offer players a larger linked or standalone jackpot ranging from $50,000 to $500,000.

“We’re thrilled to be the first to bring this variety of Dragon Link to our casino floor,” said Jonathan Marcus, vice president of marketing for Seminole Hard Rock Hotel & Casino Tampa. “We continue to bring new gaming options for our players to maximize their experience on our floor.”

Dragon Link is available at Seminole Hard Rock Hotel Tampa & Casino now.
LONDON, July 29, 2020 /PRNewswire/ -- International Game Technology PLC (NYSE: IGT) today announced that its newest upright cabinet for casino gaming, the PeakSlant49™ gaming machine, has premiered at casinos throughout the U.S. The sleek, performance-driven cabinet is backed by IGT's engaging, player-tested content library and includes a range of innovative features that contribute to its remarkable player experience.

"IGT's PeakSlant49 cabinet is a performance-driven hardware solution that is supported by an exceptional game library with marquee titles such as Fortune Coin Boost! and Bubble Blast slots, and is loaded with compelling technology that makes it attractive to our customers and their players," said Nick Khin, IGT Chief Operating Officer, Gaming. "As our customers look to IGT for technologies to re-engage their players, differentiate their casino floors, and ignite growth, the PeakSlant49 emerges as a cabinet that they can deploy with confidence given its research-backed design and quality game content."

The PeakSlant49 cabinet features a progressively curved, 49-inch, ultra-HD touchscreen display that offers players an immersive player experience with ideal game-viewing angles. The cabinet's innovative Dynamic Player Panel includes a 13.3-inch multi-touch display, inductive wireless charging pad and USB charging port for player convenience. Standing at more than six-feet tall, the PeakSlant49 is equipped with intelligent cabinet lighting and dynamic attract features that make the striking hardware a destination on the casino floor.

The first IGT game title made available on the PeakSlant49 is the celebrated Fortune Coin Boost! video slot game. An evolution of IGT's award-winning and high-performing Fortune Coin game, Fortune Coin Boost! is a vibrant, multi-level linked progressive with a range of player-favorite mechanics. Other multi-level linked progressive IGT game themes slated for release on the PeakSlant49 include international sensation, Bubble Blast and the compelling Dragon Lights slots.

For more information, go to Facebook at facebook.com/IGT, follow us on Twitter at twitter.com/IGTnews, or watch IGT videos on YouTube at youtube.com/igt.

At the Buzz Creative Group, we bee-lieve in the importance of developing all-star copy.  Our goal is to ensure we create a clear, yet actionable message in each piece of content we design.  To support this process, we’ve implemented guidelines that help us provide the best copy service for our client partners. 

1: Understand your target, speak to them.
The first and most essential step in our copy development process is to thoroughly understand your target audience. Copy is most effective when a message is pinpointed toward a single person or group, as opposed to developing a message that is geared toward the masses.  When writing, consider who is likely to be your audience and speak to them. 

2: Be clear…and concise.
Your message must be clear, concise, and geared toward the action you want your readers to take. For example, you may request that your readers to sign up for a newsletter, visit your property, or contact you via telephone call. Start by writing a solid ending, and then cut out information that may sidetrack the reader from taking action.

3: Find the deeper value.
Write down all of the facts or benefits about the topic, then pick the most compelling topics.  You must create a value statement that pertains to the reader. Paint a picture that relates to them, answer the why, and clearly communicate how the product or service offered is valuable to your target.

4: Test away!
This is the fun part… At Buzz, we put our copy in front of several eyes internally to catch any necessary changes.  This keeps our hive strong and helps us present the best work to our partners.  It is crazy how small changes such as font styles, sizes, or titles can weigh so heavy on the success of advertising copy.  We also take pride in A/B testing; targeting different messages to the same targeted audience. We then evaluate by measuring the effectiveness of each piece of content.

We’d love the opportunity to partner with you and help with all of your creative and copy needs!

Contact us today.

 
 
LAS VEGAS – July 29, 2020 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) has added Legends Racing Series from Quantum Leap Solutions (QLS), in partnership with Racecourse Media Group (RMG) to its OpenMarket™ sports content offering.

OpenMarket aggregates leading sports content from multiple providers into one platform that digital sportsbook operators access through a single integration. From e-sports to virtual sports, the depth and range of content available on OpenMarket speeds up the innovation path for customers in regulated markets.

Legends Racing brings together the flat-racing stars from the last 50 years into a single database of 9,000 top-class horses, plus jockeys such as Lester Piggott, Willie Carson and Pat Eddery.

Legends Racing is the first daily virtual product to use real horses, in-depth form, jockeys and silks, with commentary provided by renowned racing commentator Mike Cattermole.

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said: “With OpenMarket, gone are the days of multiple supplier integrations that are both costly and time-consuming. We’re bringing the very best the sports world has to offer in to one single solution that creates real competitive advantage in terms of speed to market and player engagement. Since we launched OpenMarket in April, we’ve seen a surge in demand from forward-thinking operators looking to add next-level player experiences to their offering at speed.”

Mark Fellows, Business Development Director of Quantum Leap Solutions, said: "Racing is about opinions. Are you with Nijinsky or Sea The Stars, Ouija Board or Snow Fairy? We’ve tried to build something that simulates what might have happened had the great horses from different generations been able to race against each other. Partnering with Scientific Games and its OpenMarket content aggregation platform will allow us to offer this exciting new product to operators and racing fans across the globe."

Nick Mills, Commercial Director of Racecourse Media Group, said: “OpenMarket is a perfect home for Legends Racing. Having a sports content aggregation platform that we can integrate with and distribute from at speed was critical for us. Legends Racing is the first daily virtual product aimed at real racing fans, who can form a genuine opinion on a race using previous form and ratings. We’re excited to be involved in this project with Quantum Leap and Scientific Games and look to working with them closely going forward.”
All-New Gaming Space to Offer Premiere Destination for Slot Fans
 

LAS VEGAS, July 28, 2020 /PRNewswire/ -- Video Gaming Technologies (VGT), Class II Innovations from Aristocrat, announced today the launch of the first-ever The Hunt for Neptune's Gold™ lounge at Osage Casino Hotel, Tulsa. A Class II fan-favorite, the all-new gaming destination offers a themed game experience for players all in one space. The Hunt for Neptune's Gold lounge will officially open with an exclusive VIP event this Friday, July 31 from 6:30 pm to 8:30 pm.

"We're thrilled to unveil The Hunt for Neptune's Gold lounge at Osage Casino Hotel Tulsa," said James Starr, president of VGT. "Our slot fans will love this dedicated gaming experience with more ways to play their favorite game in one space on the casino floor."

The 1,100 square foot gaming space is adjacent to the hotel lobby and offers 32 of The Hunt for Neptune's Gold games on the Helix XT™ cabinet. This intimate lounge setting offers a VIP feeling for players who will be transported into an entertaining underwater adventure. The refreshed version of this underwater quest will stay true to the original game that operators and players know and love.

"To partner with VGT and launch the first ever The Hunt for Neptune's Gold lounge is very exciting for us," said Byron Bighorse, CEO at Osage Casino Hotel. "Our players love The Hunt for Neptune's Gold and we look forward to bringing them a space unlike any other to play the newest iteration of the game."

For more information about Osage Casino Hotel, please click here
For more information about VGT, Class II Innovations from Aristocrat, please click here.

 
 
LAS VEGAS (July 28, 2020) – Everi Digital, the online gaming division of Everi Holdings Inc. (NYSE: EVRI) (“Everi” or the “Company”), the casino gaming industry’s single source provider of gaming products and financial technology and loyalty solutions, is now delivering its online gaming content to Lotoquebec.com via its proprietary Remote Game Server (RGS).

Everi partnered with Scientific Games’ (NASDAQ: SGMS) OpenGaming™ ecosystem to bring its premier land-based games to Quebec players online. This partner-operator collaboration launched with six of Everi’s player popular titles including Star Magic™, Vortex™, Tiger 7’s™, Double Jackpot™, Smokin 777™, and Meltdown™, all offered in both French and English with additional titles to follow the initial launch.

“Everi is delighted to extend our Games and FinTech partnership with Lotoquebec.com to bring our high-performing game content that dominates in land-based casinos and is a proven performer with our other leading online partner-operators to online players in Pennsylvania and New Jersey,” said David Lucchese, Executive Vice President of Sales, Marketing, and Digital for Everi. “This partnership demonstrates our continued Digital gaming expansion and reaffirms our commitment to leveraging our ultramodern RGS platform to provide our world class slot games to the growing community of online players in Quebec and beyond.”

“Everi’s diverse library of gaming content, from its award-winning stepper titles to its compelling video slots, augments our expanding lineup of entertaining online content which serves our players in Quebec,” said Charles Major, Senior Director, Products and Innovation, at Lotoquebec.com. “We believe the addition of Everi’s content will help us expand our audience and deepen engagement with our current community of online players. We are excited to debut Everi’s content and look forward to future Everi game releases that will further enhance our players’ entertainment experience.”

Dylan Slaney, SVP Casino and Platforms for Scientific Games, said: “We’re thrilled that OpenGaming™ has been instrumental in allowing Lotoquebec.com to enhance its games library with the addition of Everi’s premium content. Our OGS platform continues to lead the way in bringing dynamic iGaming content to players all over the world, and Lotoquebec.com’s customer base will love the new games that are available. Following the launch of Everi’s games in New Jersey and Canada, we’re looking forward to entering even more markets with them in the coming months.”
LAS VEGAS and ATLANTA – July 28, 2020 – Scientific Games Corporation (NASDAQ: SGMS) (“Scientific Games” or the “Company”) announces that the Montana Lottery (the “Lottery”) has extended its existing five-year instant “scratch” games contract for two years through August 2022. Scientific Games, the world’s largest creator, manufacturer and manager of lottery instant games, is the sole provider of Montana Scratch games, with some of the most innovative instant games in the U.S.

The Montana Lottery is consistently one of the first lotteries to opt for strategic product enhancements from Scientific Games, including specialty papers, finishes and inks like foil, holographic, MicroMotion™, HD Games™, Sparkle®, LuxVelvet® and LuxTouch®, in addition to products with more chances to play and win such as two-sided play with Scratch My Back® games.

“We are delighted to continue our innovation with Scientific Games on Montana Scratch games for two more years through this contract extension,” said Angela Wong, Director of the Montana Lottery. “We look forward to strengthening our current Montana Scratch offering with more exciting new games that both entertain players and responsibly drive state funding to benefit all Montanans.”

Scientific Games has served as a trusted provider to the Montana Lottery since the Lottery’s inception in 1987, and was selected as the Lottery’s sole primary instant games provider to help drive maximum proceeds to the state of Montana. The Lottery’s proceeds support the Montana STEM Scholarship Program and the General Fund which supports the majority of state government and programs.

“The Montana Lottery has always been a leader in launching scratch games that feature our newest manufacturing techniques and licensed brands. They are typically one of the first lotteries in the U.S. to try innovative approaches to traditional instant games, and we are honored by the trust they continue to place in our Company for more than 30 years,” said John Schulz, Senior VP Instant Products for Scientific Games.

Scientific Games is a U.S.-based company providing games, technology and services to more than 150 lotteries around the globe, including nearly every North American lottery.

All ® notices signify marks registered in the United States. © 2020 Scientific Games Corporation. All Rights Reserved.
July 27, 2020. New York-listed gaming and lottery supplier Scientific Games has confirmed the departure of executive vice chairman Richard Haddrill.

Haddrill had been in the role since December 2014, having been tasked with assisting in the integration of Bally Technologies, which was acquired by Scientific Games for $5.1bn that year.

Haddrill served as chief executive of Bally on two occasions, from 2004 to 2012, and from May 2014 until the business was acquired in November 2014. He was also a member of Bally’s board of directors from 2003 until the acquisition and served as chairman from 2012 to 2014.

Haddrill’s resignation came into effect on 24 July.

With over 30 years of experience under our belts, The Buzz Creative Group is a team of creative experts within the gaming and hospitality advertising industry. By nature, we are a business that focuses on developing, launching, and sustaining brands by both enriching organizational culture and building lasting partnerships.  

During our decades of experience in the creation, design, and management of some of the most notable casino brands, we’ve learned valuable rules and practices pertaining to effective advertising. Listed below are just some of the factors that makes Buzz Creative Group an industry leader and award-winning casino marketing firm.

Well-Rounded Partners

The Buzz Creative Group is a uniquely positioned agency due to our capacity to work alongside your casino’s in-house marketing team.  We help build powerful brand strategies, promotional concepts, and insightful messaging with impactful designs. 

Mach Speed

Being born and raised in the industry, we understand that casino deadlines can be tight and need flexibility to change with the market.  From the development of your core-mailer/entertainment guide to the design of your restaurant’s menu, we have done it all. In addition to our lightning fast creative turnaround, we have a team of Brand Watchdogs that oversee your messaging and ensure your brand remains consistent across each and every medium. 

Media Matters

Not only do we work with your marketing team to build responsive advertising, we also have the ability to partner with your media buying team to ensure all projects hit every deadline. Buzz Creative Group has both a motion graphics team and a voiceover specialist in order to create and perfect your TV and radio spots. Plus, we also have the ability to provide digital advertising services upon request.

Buzz Creative Group is your one-stop shop for all creative and advertising needs.  We would love to have the opportunity to partner with you and assist with any of your creative needs.

Contact us for more information.

 
 
 
LAS VEGAS, NV June 23, 2020 – Ainsworth Game Technology Limited (ASX: AGI) (“Ainsworth”) and ROAR Digital LLC, leading sports betting and gaming group, today announced that twenty exclusive Ainsworth games can now be played in New Jersey on BetMGM, Borgata and Party online casinos.

ROAR Digital’s gaming platform powers both the BetMGM and Borgata gaming brands. The sites now host a series of popular Ainsworth titles including player-favorites such as Mustang Money, Rumble Rumble, Electric Nights, Eagle Bucks and Thunder Cash. Under the terms of the agreement, ROAR Digital has a period of exclusivity to launch Ainsworth’s titles across its network.

“We are thrilled to be live across ROAR Digital’s network in New Jersey,” said Ainsworth Online General Manager Jason Lim. “Ainsworth games have been extremely popular with New Jersey land-based players for several years and we’re excited for online players to have access to our proven and high-performing content.”

Kevin Allan CTO, ROAR Digital said “This was an incredible journey and we are proud that ROAR is providing the hosting solution from our New Jersey infrastructure to enable this great partnership with Ainsworth to come to life. This blueprint can be used for other providers, both in New Jersey and other legalized online gaming states with the US.”

Matthew Sunderland, Director of Gaming for ROAR Digital said, “We are delighted to be able to launch exclusive Ainsworth online slot titles in New Jersey. We’re looking forward to giving our players some of the best and most recognized games in the industry, they will be a welcome addition to our already strong portfolio of games and are sure to be a major attraction and point of difference for our network.”
NEW YORK, July 21, 2020 – Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) today announced that it has launched V-Play Plug & Play™, its complete end-to-end online and mobile sportsbook, on social gaming platform FendOff Sports. This is Inspired’s first social gaming partnership and marks FendOff as the first social gaming platform provider to launch 14 channels of Inspired’s award-winning Virtual Sports, including Basketball, Football, Horse Racing, Soccer and Car Racing, taking Virtuals into an entirely new and exciting domain.

From the makers of Chumba Casino, FendOff Sports is a unique sports social gaming experience available in 49 U.S. states and requires no purchase for a chance to win real prizes. A subsidiary of social gaming operator, Virtual Gaming Worlds (“VGW”), FendOff Sports allows players to put their picking skills to the test against a community of like-minded fans. FendOff Sports gives away free sweepstakes entries, which can be used to play games for a chance to win prizes that can be redeemed for digital gift cards.

“We are very excited to launch with FendOff Sports, as we believe the Social Gaming space in the U.S. offers great opportunities for Virtual Sports,” said Brooks Pierce, President and Chief Operating Officer of Inspired.

VGW is considered a pioneer of social gaming with social casino brand Chumba Casino, online poker-room based brand Global Poker and, most recently, FendOff.com, its new social sports prediction game with the main idea of picking a winner based on a player’s knowledge, experience, and gut feeling.

“People love to predict the outcomes of sporting events, so we expect Virtual Sports to be very popular with our player base,” said Laurence Escalante, Founder of Virtual Gaming Worlds. “The superior graphics, frequency of events and breadth of playing options make Inspired’s Virtuals a great way to keep our social gaming players engaged all day every day.”

About Inspired Entertainment, Inc.

Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across retail and mobile channels around the world. The Company’s gaming, virtual sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. The Company operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for more than 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 44,000 retail channels; digital games for 100+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 19,000 devices. Additional information can be found at www.inseinc.com.
LAKEWOOD, N.J. (July 20, 2020) – To further help the industry navigate the future of gaming, Gaming Laboratories International (GLI®) has released a revised standard, “GLI-19 Standards for Interactive Gaming Systems V3.0.”

The standard provides regulators, suppliers, and operators with additional clarity and best practices surrounding interactive gaming systems. GLI-19 V3.0 is available for download now at gaminglabs.com/gli-standards. GLI-19 V3.0 accomplishes several goals, including:

Providing better clarity between technical requirements, which would be evaluated in the lab, and operational controls and procedures, which would be evaluated on-site post system install.

Aligning GLI-19 requirements with overlapping requirements contained in other technical standards. For example, alignment to game requirements within GLI-11 and reporting requirements within GLI-33 where possible.
Reflecting industry best practices and global standards while providing an appropriate level of prescription that is minimally disruptive to the industry.
Enhancing sections pertaining to operational controls and procedures, including periodic security testing to help regulators and operators create more efficient and alternative processes to monitor interactive gaming operations.

“Over the past several months, GLI has worked closely with various industry stakeholders including suppliers, operators, and regulators to ensure GLI-19 V3.0 represents the most highly developed set of technical requirements and practices available in the gaming industry. GLI-19 is especially important at this point in time with many jurisdictions across the globe looking to roll out Internet Gaming sooner than later,” said GLI Director of Technical Compliance Peter Wolff.

Multiple gaming regulators have already incorporated GLI-19 within their regulatory structure.

GLI is the only test lab that works with all global jurisdictions – existing and emerging – putting GLI in a unique position to help all stakeholders. The GLI-19 standard, and all standards in the GLI canon, are examples of how GLI can help in ways no other lab can.

Each standard in the GLI Standard Series is a culmination of industry best practices and is continually updated based on industry feedback. The GLI Standards are true industry standards in that they are created using a collaborative approach which involves thousands of gaming industry stakeholders.

These standards are intended to assist regulators by creating baseline technical guidelines which they can adopt and/or utilize in the manner they see fit. In addition to assisting regulators, the standards are of tremendous value to suppliers who use the standards as a guide in their design and development process, saving both time and expense.

GLI-19 and the entire set of the GLI Standards Series is available for free download at www.gaminglabs.com.