Pariplay announces Zitro Digital as a new partner for its Fusion platform

NeoGames S.A subsidiary Pariplay has signed its latest Fusion partnership with Zitro Digital, in an agreement that will strengthen its online presence after great success in retail casinos.

The deal will see Zitro Digital’s popular bingo and slot titles integrated into Pariplay’s leading aggregation platform and made available to prominent operators in key markets, boosting the provider’s digital profile and contributing to the company’s ambitious growth plans.

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A world leader in the retail sector, Zitro Digital has conquered some of the most diverse markets around the world, with particular success in Latin America and Spain.

This latest deal significantly reinforces Pariplay’s content offering and demonstrates the rapid growth of the Fusion platform, following recent integration with companies such as EQL Games of North America and Galaxsys of Armenia.

The Fusion platform consists of over 14,000 games from over 120 vendors, along with a wide range of comprehensive back-office conversion and retention tools that increase player value.

Ashley Bloor, Director of Partnerships at Pariplay, said: “We are proud of how our Fusion offering has grown, and Zitro Digital is a fantastic addition to the platform.”

 

“Zitro Digital’s high quality content, cutting-edge technology and continuous innovation are the perfect match for Fusion, as we always want to enhance our portfolio with the best titles. We are confident that this will be a strong and successful partnership ,” Bloor added.

José Javier Martí, Director of Operations at Zitro Digital, added: “We are always striving to provide world-leading content and technology, and integrating Pariplay®’s innovative Fusion platform is an exciting step for us.

“We are world leaders in video bingo, and our slots have seen continued growth due to their differentiation and innovation, so we look forward to expanding our online presence and bringing our games to even more players together with Pariplay,” concluded Martí.