New! Registration is now open for Casino Advertising Masterclass
Casino Marketing Boot Camp's popular virtual training for casino advertisers is open for registration. The weekly sessions begin January 17, 2023, and will take place on Tuesdays for 8 weekly discussions on media, creativity, and utilizing your database to drive your advertising decisions.
The sessions are taught by founder Julia Carcamo and Adele George of AM George Marketing & Advertising. Office hours are offered to aid students with the lessons.
"Taking what you might have learned about advertising outside of a casino environment and making it fit isn’t always as easy as we would hope," said Carcamo. "Casino advertising managers spend days worried that their budgets will get cut while they watch others stay the same (or even increase) as the demands of the market increase. The fact is advertising done well can be just as valuable as any of the other tools casino marketers use. Because advertising is typically targeted at new customers or those not already in our databases, the reinvestment on an advertising-driven visit can often be lower."
The course is designed to solidify the role of advertising in the casino marketing landscape to be better and smarter than the average advertiser.
More information and a link to a downloadable syllabus and registration information can be found at https://casinomarketingbootcamp.com/casino-advertising/.