MONTREAL, July 11, 2022 /PRNewswire/ -- ("AXES" or the "Company") is pleased to announce it has concluded a global strategic alliance with Hivestack, the world's leading, independent programmatic digital out of home (DOOH) ad tech company.

This partnership will enable AXES to connect the Hivestack supply side platform (SSP) to the AXES omnichannel demand side platform (DSP) to broadcast premium, programmatic DOOH cross-channel media campaigns on a global scale to the more than 25,000 AXES DOOH screens as well as push content to the mobile applications in the AXES APP Store.

"We are very excited about the value-add to our clients," stated Earle G. Hall, President & CEO of "Hivestack has built a cutting-edge supply side platform that offers tremendous real-time value, content, data, and statistics. The Hivestack content rich platform will definitely be a tremendous added value to our clients and their customer journeys."

"AXES is a global technology leader in the land-based casino segment," stated Bruno Guerrero, COO of Hivestack. "Their cloud-based platform offers many revenue generating opportunities, and we are excited to penetrate this new market segment with AXES. The Hivestack expertise, technology and data will fuel this partnership so that AXES can create extraordinary value for its clients, and we are proud to have created this exciting partnership."