Marrero, LA 70072
About J Carcamo & Associates
Created by casino marketers for casino marketers.
J Carcamo & Associates is a marketing consulting firm comprised of experienced marketing and branding professionals with decades of executive-level operational experience from some of the world’s top casino companies, along with extensive consulting experience as the practice leaders of key firms supporting the casino industry for more than 40 years. We offer complete project management with both strategic and tactical support. We partner with you to build and position your brand, helping you reach potential customers during their “I want to know” and “I want to go” moments.
Creative services need to scale for your needs and not ours. We understand that there are times you might just need an extra set of strategic or creative minds. Sometimes, you just need a fresh point of view. We are a casino marketer’s best friend. We are specialists in projects – remarkable creative, quick turnaround, and on budget.
We believe marketing is the heart that beats energy throughout the organization. Developing this lifeblood requires that we think beyond the logo to each limb, nerve, and sense. Brands are more than colors and strokes of a pen that create a logo. We work with your team to understand your vision and understand your customers (or targets) to develop the tools – be it creative or team development - you need to bring your brand to life.
We know that there may come a time when even the most successful brand may need a jump start. It may need minor cosmetic surgery, a bit of physical therapy, or major surgery. We can help you rebuild and rejuvenate your brands to be the life of the party once again.
If you are ready to change your view of marketing and build an identity that resonates with consumers and build a team that produces a tangible ROI, we are prepared for the challenge. Let’s talk about YOU.
Casino Marketing Boot Camp was a natural evolution of our desire to help casino marketers become key members of any operations team. We provide the kind of specific training needed in the field of casino marketing. Virtual or in-person, we keep groups small to provide as close to one-on-one focus as possible. Custom-tailored for your market demands, we want to help you create some of the most vital marketers around.
After a long hiatus, Julia Carcamo is back on the air with a bi-weekly podcast, Drivetime Marketing, to give casino marketers quick tips, tricks and tools to aid their programs.
"After meeting with content experts, Mike McKiski and Landon Jones of MaxBet Media," says Carcamo, "I was convinced the podcast could be a valuable tool in sharing some useful tools for casino marketers. The original structure of the content that is easily consumed on your daily commute makes it very accessible, even if your commute is only to your home office."
While initial episodes will be host-read, Carcamo is looking forward to welcoming casino marketing pros to the podcast.
Drivetime Marketing is available for subscription on your favorite podcast platforms, including Apple Podcasts and Amazon Music.
Julia Carcamo and Justin Shank to lead the discussion with casino social influencers
March 30, 2022 (New Orleans, LA) -- The annual Indian Gaming Tradeshow and Convention will be host to a conversation with the most powerful casino marketers: social influencers on Wednesday, April 20, 2022.
Julia Carcamo, president and chief brand strategist of J Carcamo & Associates and the founder of Casino Marketing Boot Camp, will be leading a discussion featuring Justin Shank of Shank Marketing and casino social influencers, The Slot Cats and Kelly Koffler, and Brian Green, vice president/assistant general manager of Graton Resort & Casino.
"Organizers asked us to lead a discussion at last year's gathering," said Carcamo. "They see as we do that the role of casino influencers is only expanding."
This year's panel discussion will bring in an operations point of view and social influencer opportunities for slots and tables. "In a media world where social media content reigns supreme, casino gaming influencers are commanding armies of loyal followers to gaming floors around the world," says Shank.
Additionally, Carcamo will be leading a brand operationalization discussion later the same day. The panel includes Lucky Eagle Casino & Hotel CEO JaNessa Bumgarner and Rolling Hills Casino & Resort General Manager Steve Neely. "The ever-increasing competition for the entertainment dollar makes it increasingly difficult for companies to sustain market leadership over time or differentiate their brand from a crowded marketplace. However, every casino has a secret weapon," says Carcamo. "A definitive brand identity expressed through guest and team member touchpoints can help build long-term relationships and maintain higher retention and profit margins. JaNessa and Steve are leading their teams while brand building for long-term growth."
Casino Marketing Boot Camp, a 360-degree view and training specifically designed for casino marketers, has successfully returned to an in-person format. "We knew it could be a risk to plan an in-person gathering, but we were pleasantly surprised by the demand," said founder Julia Carcamo. "We reached our maximum attendance far earlier than past years, forcing us to cut off registration."
Attendees have been providing overwhelmingly positive feedback and thoughts for the planning of future events.
The signature interactive nature of the gathering allows attendees to learn from thought leaders and peers. "I loved the collaboration, ability to ask questions, and the opportunity to get a lot of insight into what other marketers are thinking," said one attendee.
Casino Marketing Boot Camp provides year-round training, virtually and in person.
Casino Advertising Masterclass starting April 2022
Mini Boot Camp - The Digital Transformation of Casino Marketing, May 3, Biloxi, MS
February 16, 2022 (New Orleans, LA) -- The success and sell-out of the annual Casino Marketing Boot Camp has led founder Julia Carcamo, president of J Carcamo & Associates, to announce the launch of regionally-located one-day Boot Camp events for casino marketers.
“During the pandemic, we saw a real interest in getting as much information, tips, and tools to help casino marketers better understand their target audiences as well as an understanding of the evolution of marketing itself,” said Carcamo. “These trainings were held virtually, but in 2022, we’ve returned to in-person events, and the early sell-out of our multi-day Boot Camp in New Orleans signals the desire for marketers to collaborate and share best practices face-to-face.”
The new regional aspect will make it easier for casino marketers to travel to and from without much time away from their homes and work.
Coinciding with the start of the 2022 Southern Gaming Summit, the first regional Boot Camp event will take place on Tuesday, May 3, 2022, at the IP Casino Resort located in Biloxi, MS, and will be focused on the Digital Transformation of Casino Marketing.
While most marketers have been using digital marketing tools for years, their importance in connecting with new and existing customers grew faster than many were prepared for. Additionally, traditional media has evolved to allow casino marketers to pinpoint the delivery of their messages, often down to the address level. All these changes continue to move at a quick pace. Carcamo’s goal for this day is to educate casino marketers on these new tools and give them the skills they need to elevate their marketing.
Additional regional dates will be announced as they are confirmed.
For the most current Boot Camp information, visit casinomarketingbootcamp.com.