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Cath Burns, Executive VP Customer Experience Solutions
“We worked closely with BJ’s to design a package of solutions to address a number of their business challenges, filled with innovative marketing, engagement, and operational tools that empower them to retain and grow their customer base within a competitive market,” said Cath Burns, executive vice president of customer experience solutions for Aristocrat. “Our commitment to both guest and operator experience is at the heart of everything we do, and great partnerships of this kind are the driving force in continuing to move our industry technologies forward.”
BJ’s players will instantly benefit from Aristocrat’s Oasis 360 system. Players will have new ways to win, earn bonuses, engage, and have exciting incremental visits. Powering the player experience are Aristocrat’s ONE LINK™, Loyalty Kiosk™, PlayerMax Mobile™, and other engagement tools.
BJ’s casino staff will also instantly benefit from the Oasis 360 system with several tools that greatly enhance operational efficiency including EnrollMix™, nVision™, and Unattended Jackpots. Each of these applications empower team members to improve processes that ultimately result in enhanced guest experiences.
The Oasis 360 casino management system and its leading technologies are part of Aristocrat’s comprehensive offering of customer experience (CX) solutions. Built with best-in-breed technology and perfect for every size casino – standalone or enterprise – Aristocrat’s forward-thinking CX solutions improve the player journey and address future needs with a robust product roadmap.
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