6415 S Tenya Way
Suite 110
Las Vegas, NV 89118
Phone: 702.283.0309

Key Personnel

Tricia Lee - Sales

About Acres

Acres Manufacturing was founded by John Acres, the inventor of casino systems technology.

Since 1972, the Acres name has been synonymous with groundbreaking casino technology. In 1981, Acres started his first business, Electronic Data Technologies. EDT created a system that allowed casinos to track slot machine players by using loyalty cards, offering gamblers rewards based on how much they played.

He started his next business, called Mikohn, in 1986. Mikohn devised the modern progressive jackpot system in which slot machine jackpots increase over time, creating growing excitement for players. When Acres and his partner sold the company in 1989, Acres’ initial investment of $120,000 turned into $6 million.

His third company, Acres Gaming, invented a system in which slot machines awarded instant bonuses based on current or accumulated play. Acres Gaming took $17 million to reach consistent profitability; Acres sold it in 2003 for $143 million, and the casino industry has been at a technological standstill ever since.

Acres Manufacturing has revolutionized the casino industry again with Foundation Casino Management System.

Foundation is designed to reinvigorate an industry currently incapable of meeting modern consumer demands. Armed with a massive amount of real-time data, an adaptable credit meter on any game, and bonuses deployable to a player’s mobile device, casinos will be able to optimize every customer relationship and maximize long-term profitability.

Foundation has three main components.

1. GAMING MACHINE INTERFACE (GMI)

Foundation is universally compatible with any modern slot machine, the GMI gathers 100% of slot machine data in real-time and can change the credit meter on command. A built-in expansion port allows legacy systems to interface, allowing casinos to operate foundation with no loss of functionality to existing technology.

2. BRIDGE

The Bridge is the key to Foundation’s decentralized, ultra-reliable design. A single bridge connects up to 8 GMIs, allowing it command and control of up to 8 slot machines. A multitude of Bridges exist within the casino (# of slots / 8), each able to process millions of events each day. Casino data is safer and more secure than ever before. All data is encrypted and stores safely for up to 2 years in the event of power failure.

3. BLENDER

The Blender contains real-time data from every slot machine connected to Foundation. Here, external data sources can be interfaced, and credit meter commands can be sent to any game at any moment. Casinos possess unrestricted API access to their Blender environment and can siphon data into its own databases for storage. This structure enables casinos to own and control all of their slot data.

FOUNDATION Cashless

Foundation enables players to intuitively fund slots and tables via their mobile devices. Casinos can easily interface non-gaming payment terminals, allowing a single wallet solution across the entire operation. Layered with real-time data and bonusing capability, Foundation causes the mobile device to become an integral component of the player experience.                                                                                This best-of-breed solution is also the quickest and easiest path to cashless gaming for virtually any casino. 

DATA

Foundation reports any SAS meter change in real-time, giving casinos over 1000x more data than has ever been collected before. These metrics will reveal what really influences spend and loyalty decisions. Importantly, Foundation’s structure gives casinos all ownership and control over this data, allowing it to be interfaced to anything the casino wants.

 

FOUNDATION BONUsing

Foundation is an incredibly powerful floor-wide bonusing system. Foundation can write credits, issue free play, change the paytable, initiate free spins, trigger bonuses and more! Leveraging massive amounts of real-time data, Foundation allows casinos to incentivize the right player the right amount at the right time.  Any trigger event – in machine or out – can trigger a reward credit to any game at any moment.  The same event can also trigger an entertaining “reveal” sequence or game onto any display, mobile device, or sound system. 

FOUNDATION HARDWARE DELIVERS UNPRECEDENTED FLEXIBILITY

Real-time control of slot data and credit meters allow casinos to optimize each player experience for maximum profitability. And when interfaced to any other data source, casinos can service and thrill their players like never before. With Foundation, funds can be sent from a player’s bank account to any slot machine, an NFL touchdown can trigger a bonus and an unruly losing streak can be instantly mitigated in the interest of long-term loyalty.

FOUNDATION the future is now. 

For a personal presentaion contact Tricia Lee at tricia.lee@acresmanufacturing.com or visit   https://acresmanufacturing.com 

Acres Videos and Product Demos

Latest News

Noah Acres Discusses Cashless Technology in Global Gaming Business Magazine (GGB)

Acres’ Foundation casino management system provides a proprietary pathway to that credit meter, he says. “We connect directly the machine’s primary SAS port and have the ability to change the game’s credit meter on command. We consider ourselves the last piece of pipe that connects to the game. Our system can interface to any payment processor—Sightline, Everi, Marker Trax, Global Payments, etc.—and move money from the wallet to the game. We can even support multiple payment processors simultaneously," explains Noah Acres, chief operating officer of Acres Manufacturing.

In September, Acres Manufacturing launched the Acres Wallet, a single-interface solution that combines the cashless function with data gleaned from the loyalty function of the Foundation system. “In addition to a cash balance, the Acres Wallet can also hold all the player’s points, free play, updated line of credit or any other store of value relative to the gaming experience,” Acres says. “The Acres Wallet provides a thrilling peripheral experience during live play. Because the wallet is able to update in real time with every spin of the slot machine, points and credit meter balances are updated in real time. The casino can send in-app messages to the player relative to their play, and can even bonus players within the Acres Wallet.

“In addition to cashless, our wallet provides an entire experience. Real-time data allows in-app marketing and even features bonuses that can be linked to any game in the house.”

Read More

3C ”Technology" by Acres and Everi to be Installed at Penn National's Hollywood Casino Columbus

Following the debut of the mywallet app in other properties during the last two months, the company now intends to further incorporate cashless wagering in Toledo, Dayton and Youngstown by the end of October. The app, developed in conjunction with Everi Holdings and Acres Manufacturing, is reportedly the first in Ohio to allow guests to go cardless and cashless.

 

Hollywood Casino Columbus in Ohio is becoming the first gambling venue in the state to launch cashless gaming, as guests attending the Penn National Gaming-owned casino will no longer need to carry credit cards or cash in order to fund their operations.

Following the launch of this technology in other Penn National properties last month, the company now intends to incorporate cashless wagering at its Hollywood properties in Toledo, Dayton and Youngstown by the end of October, reports WBNS.

The company is utilizing the mywallet app and the mychoice rewards system, which gives access to “tier status, exclusive rewards, special offers and mycash balance” all in one place and instantly, according to the product’s description.

The technology promises users to go cashless and cardless and “get connected more easily than ever before,” directly into their favorite slots. Users may buy chips or cash out at a table game by employing the app.

Moreover, guests can move funds to and from their mywallet account to their bank account, and even set up mobile and email balance alerts. Penn National Gaming further promises that, for a limited time, “there are no transaction fees.”

The Real Time Rewards, the company’s new loyalty rewards program, allows eligible members to earn and redeem mycash, the loyalty currency of mychoice, “faster than ever before.”

Members can earn mycash at over 35 mychoice destinations nationwide, including the company’s sportsbook locations, online sports betting and real money/play in online casinos. The currency can be redeemed for free play, hotel stays, dining, online casino credits, retail shopping at mychoice destinations, and at the mychoicemall.com online marketplace.

Penn National's $120 million Hollywood Casino York opened in August with this cashless and technology in place, debuting it in the state. The cutting-edge “3C” technology -cardless, cashless and contactless- has been developed in partnership with Everi Holdings and Acres Manufacturing.

“This is a revolutionary enhancement for our industry,” commented Todd George, Executive Vice President of Operations for Penn National that month. “This technology further supports Penn National’s omnichannel business approach where we are providing the best experiences, whether people are playing with us at our properties or on our numerous online offerings.”

Acres Manufacturing Company Introduces Casino Bonus Triggered by Live Sporting Events

Acres Manufacturing Company (AMC) introduced the PayAction™ Sports Bonus as part of its 2021 Global Gaming Expo lineup. The unique bonus uses a live sports data feed to trigger a bonus round on any slot machine connected to AMC’s Foundation™ casino management system.

“Foundation gives casinos unprecedented ability to connect slot machine behavior with live real-world events,” said Noah Acres of AMC. “Players are going to love the feeling of winning more just because their favorite team scored, and they’ll be willing to play more just to experience the thrill.”

The PayAction™ Sports Bonus works by interfacing a live sports data feed with any slot machine connected to the Foundation™ casino management system. When a goal, touchdown or other configured event occurs, all designated machines enter a bonus sequence that is automatically paid to the game’s credit meter.

“These machines will pay double whenever the Golden Knights score in an NHL game,” said Noah Acres, gesturing towards a bank of slot machines at AMC’s office during a recent Golden Knights preseason NHL game. When Vegas scored a goal early in the 2nd period, a loud goal horn sounded, and AMC’s slot machines entered a celebration mode indicating that all pays would be doubled for 90 seconds.

The company describes the bonus as highly configurable, with casinos able to select any team or player in any sport into the promotion. Any measurable statistic can be used to trigger the bonus and prizes can be paid to the game’s credit meter or to the Acres Wallet in either cashable or non-cashable credits. Eligibility can also be configured to ensure profitable operation of the bonus.

“We’re actively negotiating with sports franchises, athletes and brands interested in distributing their own branded jackpots,” said Noah Acres. “PayAction is just the latest example of how AMC is using Foundation to reinvent the player experience.”

About Acres Manufacturing Company
Acres Manufacturing Company (AMC) is a leading casino loyalty and technology expert and the creator of Foundation™, the first-of-its-kind casino management system. Foundation provides casinos with real-time data from slot machines and a direct interface to the credit meter on any slot machine. AMC was founded by John Acres, the inventor of casino systems technology. For more information on Acres Manufacturing Company and Foundation, visit acresmanufacturing.com.

John Acres Founder Acres Manufacturing by Roger Gros


John Acres

By  Tue, Sep 28, 2021

Founder, Acres Manufacturing Company

 

John Acres is already in the American Gaming Association’s Gaming Hall of Fame. He got there by inventing several breakthrough technologies that today are widely used in the industry, such as the first player tracking system, progressive jackpots, bonusing, and more. He sold his previous companies to major manufacturers, but now he’s back with another idea and founded Acres Manufacturing Company (AMC) to promote Foundation, a system that reports data from every slot machine in real time and can change any slot machine’s credit meter on command, allowing executives to reward players immediately. AMC also has other products that make the way a casino interacts with customers easier and more transparent. Acres spoke with GGB Publisher Roger Gros from his offices in Las Vegas in July. See below for a Zoom podcast of this interview.

GGB: What makes the new company, Acres Manufacturing, different from EDT, Mikohn, Acres Gaming, and Acres 4.0?

John Acres: Well, it’s very different and very much the same. We’ve always been about creating fantastic experiences for players, that are simultaneously profitable for casinos. And there’s always opportunity to improve that, especially as technology improves. We’re technologists; we create hardware, and write software, that connects the equipment and the systems to the player, for the casino’s benefit. And as that technology changes, we come up with new opportunities.

There is a whole lot of data coming in through all the systems, and it’s difficult to know how to interpret that. How is your new Foundation system able to do that better than anything else in the past?

We started with the premise that it’s not enough to do a weekly email or a monthly email; we needed to know in real time what’s happening with that player. So existing systems were designed to measure your total play, and then report in descending order, by theoretical win, and call the top group the platinum, and the middle group the gold, and the bottom group the silver. And what we found in the age of Amazon and Google is that people expect a lot more personalization. We have opportunities to deliver bonuses in real time, but part of what we need to know is, “Are you almost out of money or do you have a lot of money left?” Because when we deliver a bonus, it’s very contingent upon that.

We also need to know if you are winning in the moment, or losing in the moment. If you just won $100, it’s probably not a very effective thing to give you another $10 in a bonus. On the other hand, if you’re down to three credits left, a $10 bonus might well be appreciated at that moment. So, we wanted to have this very careful timing of the delivery of what we call free play and things like that right now.

We know that there’s a lot of inefficiencies in how players are bonused. That seemed very reasonable 25 years ago, but that needs to be updated. And our system Foundation is designed to collect literally 100 times more information per game play, including the timing of each button pressed, if you pressed bet one or bet max. Are you starting with a $20 bill or a $100 bill? And to report all of that, within half a second of the time that it occurs.

Is Foundation designed to replace the legacy casino management systems?

Over time. But right now it’s meant to supplement. Foundation is first system that can be installed alongside another system.

    Let’s say the casino wants to implement cashless wagering. They can take Foundation and put it in, and keep everything that’s running on the existing system. Everything. And then have cashless on top. Then they can move one application at a time from the existing system, over to Foundation. And the other difference with Foundation is that the whole thing is designed with mobile in mind. All the other systems were designed in the desktop era. Our view of the world is that’s all going to be handled on a mobile device. We already have our Kai mobile dispatch system installed in almost 40 casinos around the country. So we’ve got a lot of experience with that; we know that it works.

How scalable is Foundation? Can you get it in a small Indian casino, versus a huge corporate entity?

The smallest installation that we could do reasonably is two machines, and the largest… well, there’s no limit. We’ve got sales going on with casinos with 4,000 to 5,000 machines, no problem. We’ve got sales going on with casinos that have 20 or 30 properties that are all connected.

A lot of the issues with the previous casino management systems have been training of the casino employees. How are you helping the casino employees to really understand how to use Foundation?

One of the first steps is to stop presenting raw data to the employee, and saying “make sense of this.” Instead, we have these intelligence agents embedded in our system, that will assign a problem to the nearest available qualified person to do that task. So, by turning it into specific directions, instead of a bunch of information from which they have to absorb, we get rid of a lot of that training problem.

So, it sounds like Foundation has some applications for responsible gaming as well, right?

Yes, and you can also give players the opportunity to set their limit before they even arrive at the casino. Just like, “I only want to be able to transfer $80 from my bank account to the casino in one night.” The player can control his own spending at that time.

Acres Manufacturing Company Announces the Acres Wallet™

LAS VEGAS (PRWEB) 

Acres Manufacturing Company (AMC) today announced the launch of the Acres Wallet™, a game changing mobile experience that blends cashless payments with real-time loyalty and bonusing in a live casino environment.

“The Acres Wallet allows the player’s mobile device to serve as an extension of any real-time gaming experience,” said Noah Acres of AMC. “Players can fund their play, earn and redeem points and experience thrilling mobile bonuses on their own device. The Acres Wallet represents the beginning of a new era in casino gaming, and we are proud to unveil it.”

The Acres Wallet™ interfaces with the company’s Foundation™ casino management system, which provides real-time gaming data and ability to change the slot machine’s credit meter on command. Casinos deploying the Acres Wallet™ can use it as a standalone mobile app or by importing elements of the Acres Wallet™ into the casino’s proprietary app.

“The Acres Wallet provides cashless transfers to any slot machine, table game or casino cage terminal,” said Noah Acres. In addition to cash, the wallet also stores free play, points, promotional vouchers or any other value category offered by the casino. “Our wallet automates the issuance and redemption of player incentives. Rewards can be issued directly to the player’s wallet, which can then be transferred to any live slot machine or table game.”

The Acres Wallet™ includes a new bonusing and loyalty platform that allows bonuses to be targeted, measured, and timed for deployment using advanced real-time player analytics. In addition, the bonusing platform can integrate any brand or personality into a casino bonus that integrates in real-time with any slot machine linked to Foundation. “We are working with brands, sports teams and influencers to offer their own bonuses, which can even become nationwide progressives offering huge prizes,” said Noah Acres.

About Acres Manufacturing Company

Acres Manufacturing Company (AMC) is a leading casino loyalty and technology expert and the creator of Foundation™, the first-of-its-kind casino management system. Foundation provides casinos with real-time data from slot machines and a direct interface to the credit meter on any slot machine. AMC was founded by John Acres, the inventor of casino systems technology. For more information on Acres Manufacturing Company and Foundation, visit acresmanufacturing.com.

HOW MOBILE INTEGRATION WILL CHANGE THE CASINO INDUSTRY MOVING FORWARD

By John Acres

It’s an understatement to say that casinos have been slow to adapt to mobile technology. Consumers use smartphones to find a ride, order groceries and coordinate their business and social lives; however, stepping inside a casino, is almost like travelling back in time to 2005.

Want to play a game of blackjack or try your luck on your favorite slot machine? You’ll have to use cash. Loyalty rewards are only earned by using a physical player card, and the most common marketing offers are distributed via direct mail. Yes, snail mail.

Advancing technology

Acres Manufacturing was founded to address the gambling and gaming industry’s need for modernization. Focused on delivering high-fidelity mobile integration to casinos, Acres Manufacturing is rapidly revolutionizing operations and marketing, resulting in more profits for casinos and a more fulfilling experience for players.

Using technology, casinos will be able to facilitate cashless gaming across their entire operation. Instant marketing offers will be deployed to players via their smartphones, and casinos will be able to direct prizes or jackpots to be paid to the slot machine or to the mobile wallet. Physical player cards will be decommissioned, and your phone – using the casino’s mobile app or website – will become your interface to the entire brand, from casino games to shopping, entertainment, dining and more.

Existing casino technology – the systems that track player spending for accounting and loyalty – is outdated. Very little player data is actually collected, and nothing is analyzed in real-time. As a result, any sort of real-time marketing is practically impossible. In addition, the little data that is gathered is stored in proprietary databases that simply cannot interface with many other applications.

Data is key

Our technology, Foundation, was created with the belief that data is the lifeblood of a 21st century business. Foundation is able to track all play in real-time and provides casinos over a thousand times more data than they’ve ever accessed before. Foundation gives casinos complete ownership and control of this data, which can be easily integrated with any other data source. Using Foundation, casinos can apply advanced AI to model player behavior and deliver a precisely timed and measured incentive when one is needed to sustain a long-term relationship with the player.

The player experience will be fast, fun and above all, personalized to reflect each player’s unique preferences and history.

In today’s casinos, only high rollers get personalized service. Highly paid casino hosts and entire marketing departments are designed to build personal relationships to lure high-value players into the casino. Using Foundation’s immense dataset, casinos can quickly and cost effectively offer similar experiences to lower-level spenders, many of whom will develop into higher level players.

Advanced ML algorithms

Foundation will also change in-game dynamics. Just as Amazon knows it’s time to order new toothpaste, Foundation allows casinos to know when a player might need an extra incentive or reward to extend the relationship. When a player faces an unruly losing streak that could jeopardize the long-term relationship, Foundation can intervene by directing a well-timed jackpot or bonus to be paid to the player’s game or mobile wallet.

The linchpin required to gain mass acceptance of the new mobile interface is the convergence of both the loyalty and payment experience. With loyalty integrated, casinos can create and deploy incredibly powerful real-time incentives. Adding payments allows players to hold a mobile wallet balance that can buy in or cash out of any slot machine or table game. The combination of these two elements is key to removing layers of friction and extending the relationship beyond the four walls of the casino.

Casinos can even forge relationships with other businesses to make the money in their mobile wallet spendable elsewhere. We see a future where casinos can begin to replace credit card points with chances to win cash prizes or other rewards for each dollar spent at a partner retailer. Using this technology, we believe casinos can become some of the most important brands in the consumer economy.

ACRES’ TECHNOLOGY ENABLES CASHLESS GAMING AT PENN NATIONAL PROPERTIES

August 13, 2021

By 

 
Foundation casino management system interfaces with Everi’s digital wallet.

Acres Manufacturing Company (AMC) on Friday said its Foundation casino management system is enabling cashless gaming at Penn National Gaming, Inc.’s, new Hollywood Casino York in Pennsylvania.

Las Vegas-based AMC noted it previously installed Foundation at Hollywood Casino at Penn National Race Course and the Meadows Racetrack & Casino in Pennsylvania.

Penn National said Foundation will continue to be deployed at its casinos, pending regulatory approvals.

The two parties said Foundation interfaces to Penn National’s mychoice wallet, which is powered by Everi Holdings, Inc.'s, digital CashClub Wallet, to transfer funds from player accounts to the game of their choice.The solution works on slot machines and table games throughout the casino floor.

In addition to cashless technology, AMC said Foundation provides a rich, real-time stream of player behavior data that is delivered through an open API that allows Penn National to understand and predict player behavior and preferences.

“We at Acres applaud Penn National’s efforts to constantly improve the player experience,” John Acres, founder of AMC, said in a statement. “Penn National’s technical team very quickly harnessed the power of Foundation to deliver cashless gaming.”

Todd George, executive vice president of operations at Penn National, added, “We are thankful for the hard work and collaboration with Acres and Everi in helping us deliver customer engagement technology. This partnership allows for our customers to safely and securely fund their favorite slots and table games cardless, cashless and contactless without the need to carry cash or go to an ATM.”

Acres Manufacturing Company is a provider of casino systems technology.

Penn National operates 43 properties across 20 states, providing retail and online gaming, live racing and sports betting entertainment. The company’s properties feature approximately 50,000 gaming machines, 1,300 table games and 8,800 hotel rooms, operating under brands such as Hollywood, Ameristar, and L'Auberge. Its wholly-owned interactive division, Penn Interactive, operates retail sports betting across the company's portfolio, as well as online social casino, bingo, and iCasino products.

 

Acres Manufacturing Company Launches Optimal Poker Analyzer

Acres Manufacturing Company Launches Optimal Poker Analyzer on the Heels of New Gaming Technology Called Foundation™

Software Application to Evaluate Every Hand of Poker, Maximizing Marketing to High-Margin Players

LAS VEGAS, July 13, 2021 – Acres Manufacturing today announced the launch of Optimal Poker Analyzer, a software application that allows casinos to maximize profit on video poker. The program applies advanced analytics from Acres Manufacturing’s newly launched Foundation™ casino management system to evaluate every decision made in video poker, enabling casinos to strategically optimize marketing and operations.

“Optimal Poker Analyzer shows the true value of every video poker player and ranks all players according to skill level and profitability,” said Noah Acres of Acres Manufacturing.  “Casinos can assign an individual marketing budget to each player, funded entirely by the value of the player’s errors.  With Optimal Poker Analyzer, casinos can specifically market to high value patrons with no risk of exposure to advantage players.”

Optimal Poker Analyzer works by interfacing to Acres Manufacturing’s Foundation casino management system, which provides granular data on every hand played. Accessing the actual card values as they’re dealt, Optimal Poker Analyzer instantly recognizes the optimal play strategy of each hand and grades the player’s actual in-hand decision as a deviation from the expected return of the optimal strategy.  

 Video poker is a staple in the casino industry, specifically in the high-frequency local markets like Nevada. Due to the skill factor involved, highly skilled players – known as advantage players – are able to achieve a positive expected return that causes casinos to lose money. These losses are increased when factoring marketing offers such as free play or other rewards that are designed to incentivize play. Many casinos have responded by adapting their video poker strategy by reducing the number of games and incentives offered.

 Approved for use in Nevada and other major jurisdictions, Optimal Poker Analyzer works on any game with Foundation installed and across all variants of video poker. Foundation does not require a floor-wide install.

For more details on Acres Manufacturing Group and Foundation™, please visit https://acresmanufacturing.com/