Inspired Launches V-Play Soccer 3.0 with Kaizen Gaming for the Greek Market
Launch Aligns with Euro 2020 Soccer Tournament
NEW YORK, June 10, 2021 /PRNewswire/ -- Inspired Entertainment, Inc. ("Inspired") (NASDAQ: INSE) announced today that it has launched V-Play Soccer 3.0™ online in Greece on www.stoiximan.gr. Kaizen Gaming, one of the fastest-growing Game-Tech companies in Europe that operates in Greece and Cyprus under the Stoiximan brand and in Germany, Romania, Portugal and Brazil under the international brand Betano, is launching three channels of Soccer initially, including versions of the English League, a European League (featuring teams which Stoiximan and Betano sponsors) and a European National teams Soccer competition, which will be quickly followed by a version of the Greek League. Stoiximan will be heavily promoting Virtual Soccer in the run up to the Euro 2020 Soccer tournament which takes place from June 11, 2021 through July 11, 2021. Soon thereafter, Inspired will launch V-Play Basketball, both US and European variants, followed by additional phases of content launches planned for 2021.
"This is our first Virtuals launch with Kaizen Gaming and we are very excited to kick it off with Soccer 3.0 in the run up to the Euro 2020 Soccer tournament," said Brooks Pierce, President and Chief Operating Officer of Inspired. "Kaizen has done a great job on the marketing and promotions leading up to the launch and we are confident this will be a big hit, based on the popularity of our Virtuals in Greece. Greece has been a standout region for our Virtuals products and launching our latest content into this market is a key strategic initiative in 2021."
Inspired's Virtual Soccer and Basketball games have been the top performers in Greece and this online launch brings Inspired's best-in-class Virtual Sports content directly to customers both online and on mobile via the official website of Stoiximan in Greece, stoiximan.gr. Kaizen Gaming and Inspired will further strengthen their collaboration by launching in more markets that Kaizen Gaming operates in the upcoming months.
"Our partnership with Inspired highlights our commitment to continuously offer innovative products to our customers. We are very impressed with how Inspired has tailored their Virtuals to the Greek market through their longstanding presence in the retail market and we are ecstatic to launch V-Play Soccer 3.0 right in time for the Euro 2020 Soccer tournament. We are looking forward to our customers experiencing the amazing graphics and unique betting opportunities on offer within Inspired's Virtual Sports," said Vangelis Kalloudis, Virtual Sports Manager of Kaizen Gaming.