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Las Vegas, Nevada – August 1, 2023 – Empire Technological Group DBA, “Play Synergy”, a rapidly growing supplier in the gaming industry, is thrilled to announce the receipt of its manufacturer and distributor gaming licenses, granted by the Nevada Gaming Commission. This important milestone, along with all the other jurisdictional approvals establishes a foundation for continued success in bringing Play Synergy’s content to a highly regulated market.
Just one day earlier, Play Synergy’s proposal to purchase the Electronic Gaming Machine (EGM) and online assets of Aruze Gaming America was approved by the United States Bankruptcy Court. This transaction is expected to close no later than September of 2023. Play Synergy also announced that the pending acquisition will provide Play Synergy with ownership of, or access to, all Aruze’s (EGM based) game library, lease and participation machines, business assets including intellectual property, and their related sales, service, and marketing operations.
The company further announced the pending acquisition of overseas operations for Aruze Gaming.
“These two accomplishments propel us to an exciting new level in this competitive space,” said Frank Feng, President of Play Synergy. “A Nevada gaming license is a key and indispensable component of any supplier’s ability to establish a leadership position in our industry. The combination of both companies’ teams, platforms, and other resources will ensure that we have the ability to develop and deliver superior content well into the future.”
Play Synergy will continue providing products under the “Aruze” brand, as it believes Aruze has a legacy of bringing some of the most innovative and best performing games in the industry.
WE ARE NOW ARUZE GAMING GLOBAL!
About Play Synergy, an Empire Technological Group LTD Company- the company is a single source for exceptional casino games including Class III and Class II electronic gaming devices, table games, and innovative table game technologies with the express goal of helping maximize player experience and gaming operator revenues.
*All ETG assets have been taken over by Interblock Gaming*
Aruze Gaming Global promotes Kelcey Allison as Global COO and Appoints Mark Hettinger as General Counsel
Las Vegas, Nevada – September 26, 2023 – Empire Technological Group d/b/a “Aruze Gaming Global”, a leader in the gaming industry, is pleased to announce the promotion of Kelcey Allison to Global Chief Operating Officer and the appointment of Mark Hettinger as its new General Counsel.
Kelcey Allison brings over 25 years of executive management experience to his new role at Aruze Gaming Global. He has held many executive positions throughout his career in the gaming industry including, Chief Executive Officer at Aruze Gaming America, Senior Vice President at Ainsworth Game Technology, Chief Executive Officer at GSL Gaming Group, Regional Vice President of Sales, at Progressive Gaming International, and most recently Senior Vice President of Sales and Marketing at Play Synergy and Empire. Kelcey has previously been granted licenses in over 200 jurisdictions throughout the world.
Mark Hettinger brings over 25 years of executive management and legal expertise to his new role at Aruze Gaming Global. Prior to joining the company, he held the prominent position as General Manager of Sunland Park Racetrack and Casino. He also served as Chief Legal Officer, General Counsel, and Corporate Secretary for Walker Digital Table Systems (WDTS). Prior to WDTS Mr. Hettinger held senior management positions at the industry’s largest suppliers, including International Game Technology, WMS Gaming, and Scientific Games, where he demonstrated exceptional proficiency in key legal responsibilities, licensing, mergers and acquisitions, corporate governance, and regulatory compliance.
“We are delighted to welcome Mark Hettinger and congratulate Kelcey Allison” said Frank Feng, President. “Mark and Kelcey’s proven track record and combined history of accomplishments will be pivotal in the execution of Empire’s strategic plan, including the integration of Empire Technological Group and Play Synergy with Aruze Gaming and the ultimate goal of being recognized as the highest value-add provider of electronic gaming machines and Online in the world.”
“I am truly honored to be the Global Chief Operating Officer of Aruze Gaming Global. Kelcey Allison commented. It is a very exciting time to be in the gaming industry, and I am thrilled to be a part of the team that will shape its future. My vision for Aruze Gaming Global is clear – we will continue to innovate, expand our global reach, and deliver exceptional gaming experiences to players worldwide. Together with our talented teams, we will strive for operational excellence, pushing the boundaries of creativity and technology. At the same time, we will continue to foster a culture of collaboration and passion for both companies. I look forward to working closely with our dedicated employees, partners, and stakeholders on this exhilarating journey.”
“I am honored to join the new Aruze Gaming Global team and contribute to its mission of becoming a true innovator and leader in the gaming industry,” Mark Hettinger commented. “I look forward to collaborating with the extraordinarily talented individuals at Aruze Gaming Global and providing strategic legal guidance that will not only mitigate risks but also facilitate opportunities for the company’s continued advancement.”
Mark holds an undergraduate degree in Business from BYU, an MBA from UNLV, and a Juris Doctorate from Boyd School of Law.
Las Vegas, Nevada – November 22, 2023 – Aruze Gaming Global, operating under Empire Technological Group, a prominent supplier in the gaming sector, is excited to announce the appointment of Betty Zhao as its new Senior Vice President of International Operations.
Formerly the Chief Operating Officer at LT Game since 2007, Betty Zhao demonstrated a unique blend of strategic vision and operational excellence in overseeing LT Game’s operations, including marketing, sales, product development, and casino operations. As a key figure in building LT Game into a major gaming supplier in Macau, Betty played a crucial role in its development. Prior to LT Game, she served as a Product Specialist at Johnson & Johnson Medical.
Kelcey Allison, Global Chief Operating Officer, expressed, “We are thrilled to welcome Betty. Her proven track record and history of accomplishments will play a pivotal role in executing Aruze Gaming Global’s International strategic plan.” Kelcey added, that ”Betty’s focus will be to establish Aruze Gaming Global’s international segment as the premier provider of electronic gaming machines throughout the global gaming industry.”
Betty Zhao, the newly appointed Senior Vice President of International Operations, shared her excitement, stating, “I am truly honored to be part of Aruze Gaming Global. It is an exhilarating time in the gaming industry, and I look forward to contributing to the team that will shape its future worldwide.”
About Aruze Gaming Global – single source for exceptional casino games including Class III and Class II electronic gaming machines, table games, and innovative table game technologies with the express goal of helping maximize player experience and gaming operator revenues worldwide.
Restructuring to commence via Chapter 11 bankruptcy filing
February 01, 2023 07:45 PM EST
LAS VEGAS--(BUSINESS WIRE)--Aruze Gaming (Aruze), a leading developer of gambling entertainment solutions for the global casino market, today announced it has filed a voluntary petition under Chapter 11 of the Bankruptcy Code in the United States Bankruptcy Court for the State of Nevada.
This action is a part of Aruze’s efforts to seek financial restructuring in the wake of a recent garnishment judgment against Aruze resulting from a separate judgment against Aruze’s shareholder. Aruze intends to continue operating normally and utilize Chapter 11 protections to provide for an orderly consideration of the relative rights of Aruze’s creditors, customers, and employees.
“This filing was a critical business strategy we were forced to make due to external factors outside our control. We fully understand the implications associated with this action, but we believe this is the best way for Aruze to maintain the overall health of our business,” said Global CEO Yugo Kinoshita. “This restructuring has no reflection on the health of Aruze. We’re proud of the advances we have made to establish Aruze as a casino mainstay. We are highly confident this action will protect our brand, our legacy and our suite of games. As we progress through this process, we are assured that Aruze will emerge as an even stronger company.”
Aruze Gaming Europe to Provide Sales and Support for European, Middle Eastern and North African Markets
AMSTERDAM — January 18, 2023 — Aruze Gaming Europe (Aruze), a leading developer of gambling entertainment solutions for the global casino market, today announced its first office in Europe providing a dedicated sales and service support to Aruze’s European, Middle Eastern and North African marketbases.
“Aruze’s presence is expanding rapidly in European, Middle Eastern, and North African markets and the establishment of our independent office demonstrates our continued commitment to the players and operators of these regions,” said David Meacher, Director of Business Operations at Aruze Gaming Europe. “Our customers are invaluable to us, and bringing ourselves that much closer to them will strengthen our relationship and understanding of these specific markets, as well as provide more in-depth and personalized service and sales support.”
The office operates out of The Netherlands and will serve as Aruze’s European headquarters moving forward. Aruze has seen noticeable growth in sales and installations in Europe, as well as the Middle East and Northern Africa. As new markets continue to arise in these regions, Aruze Gaming Europe will look to capitalize through a dedicated and focused regional approach.
The expansion of Aruze’s offices to Europe furthers the company’s mission to be a global provider of casino solutions. Aruze provides a gaming solution for everyone, from classics such as Lucky Roulette and ETGs like BlackJack and more, all the way to iGaming. Aruze also provides unique casino-arcade hybrid games based on the company’s Activ-Play™ technology. These games are based on the same RNG technology of a slot, but have the engaging play-style of an arcade game. With the expansion, Aruze will also continue to bring its flagship luxury cabinets to Europe. The Muso Curve 43 and 55, and Muso Triple 27 and 32 provide a comfortable and captivating gaming experience.
Four Aruze team members will kick off the European office, with the company planning to expand throughout 2023. The direct regional support office announced operations ahead of ICE 2023, where Aruze’s products will be on display at booth S9-330.
BetMGM now offers four Aruze slot titles online. Aruze’s complete game library to follow in 2023
LAS VEGAS — January 12, 2023 — Aruze Gaming America, Inc., a leading developer of gambling entertainment solutions for the global casino market, today announced the launch of four Aruze slot titles on BetMGM, a leading iGaming and sports betting operator. By making its titles available at BetMGM online casino in New Jersey, Aruze is bringing casino fun to players’ fingertips.
To kick off the new relationship, four of Aruze’s classic video slot titles are now live to play in New Jersey on BetMGM: Ultra Stack Showgirls, Ultra Stack Lion, 8 Wealthy Lions and Wolf 500g.
“Going into 2023, expanding our iGaming presence is a priority for Aruze,” said Kurt Hansen, vice president of iGaming at Aruze. “Transporting the fun of our award-winning games from the casino floor to the virtual world is an important development allowing players to play anytime, any place. By expanding our suite of products beyond the casino floor, we can cultivate an entire new audience of Aruze fans who may not have a casino immediately accessible. BetMGM is a trusted and beloved operator, and we’re thrilled to be working with them to bring our titles to their players.”
As the iGaming market continues to expand, so too will Aruze’s catalog of available titles for players to enjoy which feature instant winnings at home, or on the go, pending jurisdictions. As a part of its iGaming go-to-market strategy, Aruze will also be releasing its remaining titles on BetMGM throughout 2023. With fan-favorite Activ-PlayTM titles such as Rock Paper Scissors Instant Win providing a hands-on slot gaming experience, Aruze’s iGaming titles will focus on delivering on Aruze’s promises of fun, innovation and quality.
The agreement, announced Thursday, grants each company access to market opportunities not available independently. Play Synergy can now expand its suite of offerings with Aruze’s own gaming-gambling line, while Aruze is able to expand its brand into new markets.
This, the company said, will allow the them to “tackle market expansion by joining together as two independent companies with one goal: bring more types of games to more types of players.”
In particular, Aruze pointed to its suite of “unique gambling experiences” via games such as “Rock Paper Scissors Instant Win” and “Go Go Claw”, which differ from its traditional slots and ETGs and encourage players to participate actively in their gambling experience by introducing an arcade element.
“This partnership not only brings two leading companies together, but it also brings our best and most exciting titles to new markets across North America,” said Rob Ziems, President of Aruze Gaming America. “Our partnership with Play Synergy has made expanding into Class II and HHR an obvious choice for us to bring our award-winning fun to even more gamers and gamblers.”
Frank Feng, President of Play Synergy, added, “Class II and HHR are all about content. By expanding our partnership with Aruze, we gain immediate access to an extensive library of popular game themes as well as a library of themes that have not yet reached Class II and HHR.”
LAS VEGAS — October 11, 2022 — Aruze Gaming America, Inc. (Aruze), a leading developer of gambling entertainment solutions for the global casino market, has announced that their Go Go Claw game has won the Product Innovation of the Year at the 2022 Global Gaming Awards in Las Vegas.
The Global Gaming Awards Las Vegas recognize and reward the gaming industry's strongest performers across the previous year. The awards are powered by the leading B2B-gaming publications Gambling Insider and Gaming America and independently adjudicated by KPMG. The Product Innovation of the Year Award recognizes the most innovative product from both the online or the land-based verticals.
Go Go Claw, part of Aruze Gaming’s Activ-Play™ game line, is a hit among players and properties alike. The newly launched game expects placements in over 100 different casinos by year's end. This innovative game reimagines the player’s casino experience. In this unexpected blend of arcade and casino-style play, a physical claw is used to attempt to place one of the prize balls in the collection bin, where a value-varied prize is unveiled. This lively and innovative take on a traditional slot machine captures the attention of all who encounter it. Go Go Claw has two theme variations: Go Go Claw - Gold Bars and Go Go Claw - Cash Grab.
“We are thrilled with this win for Product Innovation of the Year, in recognition of the way Aruze is re-imagining casino game play,” said Rob Ziems, president of Aruze. “Innovation is at the forefront of everything we do, it is our top goal, so winning in this category is special for our entire team, and we recognize the role that team has played in this win.”
Aruze Gaming is currently at the 2022 Global Gaming Expo in Las Vegas, where it has its lineup of Activ-Play® games and cabinets on display at booth #2659.
LAS VEGAS — October 4, 2022 — Aruze Gaming America, Inc. (Aruze), a leading developer of gambling entertainment solutions for the global casino market, today announced its iGaming development strategy ahead of the 2022 Global Gaming Expo in Las Vegas.
As iGaming solutions grow in popularity, Aruze plans to leverage its beloved titles to enter already regulated iGaming markets and prepare for new and expanding markets. Aruze will also expand to international partnerships, bringing exclusive titles to players across the world.
“iGaming is an excellent opportunity to make Aruze’s titles more accessible than ever,” said Rob Ziems, president of Aruze. “More people are looking to experience gaming and gambling at home, as well as on-the-go, which means that iGaming will continue to expand at a rapid pace.
Our commitment to innovating the gaming industry is something that we don’t take lightly, and we see iGaming as a big step for innovating the gaming industry as a whole.”
Aruze currently has more than 30 titles available for play in New Jersey, and is actively working to expand its iGaming opportunities in the near future. Titles like Golden Magic™ and Ultra Stack Lion™ can be played on-the-go or from the comfort of a player's own home in available markets. Aruze will expand this list of titles as more markets emerge pending approvals as state legislatures are changed and updated.
“As technology advances, so too does the way we play. Players can now access their favorite games and instant winnings at the touch of their fingertips,” said Kurt Hansen, vice president of iGaming at Aruze. “Aruze recognizes the significant role that iGaming will have in the gaming world; it is our latest development in our continued efforts to deliver on the promises of innovation, quality and fun.”
Aruze will have its iGaming, as well as its lineup of Activ-Play® games and cabinets, on display at G2E booth #2659.
Riaan Swart, General Manager of Aruze Gaming Africa, states, “We are very honored to have received this prestigious accolade.”
The Peermont Group has a portfolio of 10 casino resorts in Southern Africa, with Emperors Palace as their flagship.
Swart adds, “The Peermont Group’s Casinos operate in very diverse areas, and this award speaks to the dedication of everyone at Aruze in understanding these various markets and supplying product that produces continuous results, regardless of the customer demographic of these Casinos. Our Technical and Compliance teams work tirelessly to ensure that we meet all deadline commitments that allow the Casinos to successfully roll out product, mitigating possible delays that can cause financial repercussions for the Casino’s themselves.”
“We also recognize the need to partner with the Slots professionals at the Casinos to constantly analyze cabinet and game mix and deliver a product that fits with the future needs of each Casino customer base.”
“Receiving this award is an honor and reaffirms the commitment and dedication that each employee at Aruze Gaming Africa contributes to the success of our Company. Thank you to the Peermont Group for the confidence shown in our product.”
Aruze will continue to offer World Class service and ensure that their cabinets and game themes meet the wants of all Casino customers in 2019 and beyond.
LAS VEGAS, NEVADA, October 18, 2018 (PRNewswire) – Aruze Gaming America, Inc. (“Aruze”) is excited to announce that they have been awarded the gold medal for their Muso Triple-27 as the Best Slot Product in the 2018 Global Gaming Business Gaming & Technology Awards (“G&T”).
“Our customers already know the Muso Triple-27 is a great product, and we are pleased to receive this prestigious award recognizing that,” says Justin Arcemont, Managing Director of Global Sales. “Our first-in-the-industry wireless charging is easy to point to for innovation, but the LED backlighting makes just as much – maybe more!—of an impact on the floor.”
Muso Triple-27 is the industry’s first slot machine that features a wireless charging port for mobile devices. Muso Triple-27 creates a stunning light display with its LED backlighting that gives a 360-degree presence on the casino floor. LED lighting continues behind the monitors, in edge lighting along the monitors themselves, and even in the player’s wrist rest engulfing players in the game atmosphere. Additionally, the Muso Triple-27 provides stunning graphics brilliantly displayed on large 27-inch monitors.
The G&T Awards are the casino industry’s most prestigious awards, recognizing excellence in innovation. The panel of judges consisted of casino operators, gaming analysts, and consulting professionals. The other winners of the 17th annual GGB G&T Awards, can be found by visiting https://ggbmagazine.com/article/17th-annual-ggb-gaming-technology-awards-winners/.
“The GGB Gaming & Technology Awards are the pinnacle achievement in the gaming industry. The judges for the awards are the experts in their fields and to be chosen as a winner is a true honor and recognizes innovation and efficiency,” says Roger Gros, Publisher of Global Gaming Business Magazine. “Aruze has proven once again to be a leader in developing products that are truly transformative in the gaming industry.”
About Aruze Gaming
Aruze Gaming designs, develops, and manufactures slot machines and gaming devices for the global casino market. With affiliates in America, Hong Kong, Australia, South Africa, Macau, Philippines, and Japan, Aruze Gaming produces innovative gaming products, including high-resolution video and stepper slot machines, communal gaming products, and multi-terminal devices.
For more news and information about Aruze, please visit http://www.aruzegaming.com.