An effective advertising campaign is perhaps the most critical component in both customer retention and generation. While there are many moving parts associated with devising an ad campaign, the most effective campaigns come with proper research, significant visual impact, are well written, and are well-targeted.

Research

First things first, it is important to research your audience and gather an understanding of who they are. Once the information is collected, the design process can begin based on the audiences wants and needs. There are several ways to catch viewers’ attention with different design elements.

Visual Impact

To cut through clutter, it is essential to look at the visual impact of your advertisement. Things to consider; the color palette that will resonate with your core customer as well as the font and the size of the image. There may be certain symbols or signs your target audience may relate to as well. Always choose design that work well with your brand and target audience, rather than something that just sticks out or is ‘trendy’.

Clear, Concise Content

When writing copy, it’s important to understand your target audience to ensure you are speaking directly to them. Include suitable language and vocabulary for your target audience. At Buzz, our primary objective when writing copy is to always ensure that it is clear, concise, and suggests a call to action.

Perfect Placement

This may be one of the most important factors when considering how to target your audience. First, consider what mediums you will utilize. It’s crucial to post your ad at the right time of day and day of the week.  Also worth noting, the content and creative that appears on TV may look slightly different than what may be placed on social media platforms like YouTube and Facebook that are viewed on a desktop, tablet, or phone. When messaging and art is cohesive the campaign will be identifiable and effectively communicate through all mediums. 

We would love to help you create the perfect ad campaign for your unique target market. Reach out to Buzz Creative Group today and ‘Thrive with the Hive!’