Novomatic's Greentube Extends 888 Contract for Online Play in Italy

12 August 2020. Innovative supplier of iGaming solutions launches popular Italian land-based titles for online casino players

Greentube, the NOVOMATIC Interactive division, has extended its successful partnership with 888, one of the world’s leading gambling and entertainment solutions providers, to launch its popular online titles in Italy on 888casino.

The deal will see 888casino host Greentube’s innovative adaptions of land-based titles, which have proven successful in the Italian market, and complements 888’s existing engaging online games portfolio. 888casino players in Italy will now have access to an even wider range of slot games including Greentube fan-favorite Book of Ra™ deluxe as well as Lucky Lady’s Charm™ deluxe and Dolphin’s Pearl™ deluxe, which are due to go live soon.

Greentube’s games portfolio has built a loyal fan base in Italy since the supplier entered the market in 2018 and its new premium online slot content is highly anticipated.

Greentube’s content is now live with 888casino in several key markets, including Sweden where it recently launched its games offering with the operator.

Michael Bauer, CFO/CGO of Greentube, said: “888 is one of the biggest brands in the industry and our successful partnership has enabled us to reach a wide player base in the regions we have entered together. We expect Italy will deliver equal success, and through this cooperation we will significantly strengthen our position in the country.”

Guy Cohen, SVP of B2C at 888, said: “At 888, we are focused on offering our customers a wide portfolio of engaging and entertaining content. With the addition of Greentube’s premium games portfolio to our Italian platform, customers can enjoy a variety of titles. We are excited by this partnership and look forward to building on it.”

More About the Developer

Greentube is a leading full-service provider in the iGaming industry, especially in the online and mobile gaming sector. The company is proud to be able to offer safe and secure casino entertainment to players around the world. As a part of the NOVOMATIC Interactive division, it provides solutions that continue to shape the future of this ever-changing sector.

The company started its journey in 1997, launching a 3D sports game Ski Challenge. It changed its name to Greentube Internet Entertainment Solutions AG in 2000 and continued its journey as a pioneer in the development and provision of state-of-the-art gaming solutions. In 2010, it became a proud member of the NOVOMATIC Group.