A digital media buy is the process of purchasing advertising space online amongst the numerous platforms that customers utilize.  Digital advertising has become significantly more important in the acquisition of new customers and remaining “current” in the online world. With the internet becoming more complex, it is increasingly important to have more than a website or a few digital ads. Now is the time to put your digital media plan into action. In the text below, we have uncovered a few reasons why digital media planning is so essential to have in your budget. 

HIGHLY TARGETED 
One of the most beneficial factors of a digital media buy is you are able precisely target your specific audience. Opposed to previous advertising mediums, you are also able to make predictions as to who will see your ads. This allows you as a marketing team to hyper-personalize deals in order to fit your particular target audience. This factor will also help in your efforts to track your customers’ behaviors as well.

TRACKABLE METRICS
Your digital buy will track the exact number of views, clicks, and page visits for each particular campaign, as well as your audience demographic. The metrics include what makes your audience take action, what their spending habits look like, and the friends or types of people they may have shared the post.

QUICK ADJUSTABILITY
From a budgeting standpoint, you will know the exact costs of the advertisement and the duration you would like it to run. If the ad is running successfully and you are achieving your target results. You also have the ability to add more money on the precise dates you wish the ad to run. Digital advertising allows for marketing teams to adjust their marketing plans at any point, thereby reducing wasted ad dollars that were part of ineffective campaigns. 

ADVANTAGE
Among the many advantages that come with digital marketing, digital ads align with the way people shop online and allows for a quick and effective call to action. Today’s internet user is custom to pulling the trigger quickly on their wants while scrolling online. This is why it is essential to have your page well optimized as users typically do not scroll past the first five links on a website. 

The Buzz team is more than happy to help with any of your digital buying or advertising needs.

Reach out today!